Real Estate iPhone Apps Gaining Traction

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS®

Better Homes & Gardens Real Estate launched an iPhone app today. True to their brand, the app adds the flavor of the magazine by including tips on how to live green, make over a room, or tackle an entire remodel. BH&GRE also added a neat camera function to allow an end user to take pictures of homes they like, geo-code them, and send them off to one of their agents. Toss in RedFin’s more utilitarian but awesomely executed app, and both brokers and brands throughout the industry have two fine examples of how to execute a mobile application.

That’s great for big companies, but what about the little guys? Here’s a list of cool apps I’ve found that real estate pros should consider running. Read more

New Financial Regulator Would Impact You

By Robert Freedman, Senior Editor, REALTOR® Magazine

But not in the way you might think.

A new financial regulator is in the works but it’s one of those developments that’s easily lost in the news while other federal initiatives command the headlines.

The Consumer Financial Protection Agency (CFPA), which passed the House Financial Services Committee just a few weeks ago, would represent a sweeping change in the way financial services companies are regulated. Right now, our alphabet soup of federal banking regulators—OCC, FDIC, NCUA, and so on—have two missions: 1) to oversee the safety and soundness of financial services companies, and 2) to protect consumers.

The logic behind CFPA is to split off the consumer-protection side of the regulators’ portfolio so they can focus on bank safety and soundness. The new agency would focus on consumer protection.

What’s key for real estate professionals is that CFPA will focus only on financial services companies. That seems obvious, but it wasn’t always this way. As the language was originally drafted, any number of professional services that handle money in some way would have fallen under the definition of financial services. Thus, real estate professionals, who handle earnest-money deposits among other things, could have been subject to regulation under CFPA.

The fact that the House Financial Services Committee makes clear in its bill that real estate brokers and sales associates aren’t regulated under CFPA is an advocacy victory for REALTORS®, who, through NAR, let lawmakers know that the original draft would lead to unforseen consequences if it wasn’t changed. It was.

You should be aware that CFPA could still touch the real estate transaction in several ways, though. Read more

The Tax Credit Vs. Cash for Clunkers

By Brian Summerfield, Online Editor, REALTOR® Magazine

Amid several news reports that the first-time home buyer tax credit will almost certainly be extended, I’ve seen more than a few blogs and online comments arguing against it. Some of them say the government can’t afford it, and lament the fact that we’re borrowing from our children and grandchildren to pay for this. Others maintain that the tax credit artificially stimulates demand, and the market will resume its slump whenever it does expire. Still others claim that it hasn’t really motivated enough buyers who would not have otherwise purchased a home to justify the program.

I may disagree with some of these arguments, but I’m glad people are making them. It’s essential that we have a healthy debate on this important subject rather than move forward with our eyes closed and our mouths shut.

However, there is one argument that I take issue with: The tax credit and the “Cash for Clunkers” program are essentially the same thing. I’ve read this line of reasoning in a few places, and in each instance, it seems to confuse rather than clarify. It seems to me that the two initiatives are very different in a few significant ways: Read more

Looking Good, REALTOR.org!

By Brian Summerfield, Online Editor, REALTOR® Magazine

If you regularly visit REALTOR® magazine online, chances are pretty good that you also check out our sister site, REALTOR.org, from time to time. In case you haven’t seen it yet, NAR’s official site got a design refresh yesterday, and it’s already getting some props in the RE.net. Deservedly so, too–kudos to our REALTOR.org colleagues on a job well done!

Trick-or-Treat, Zillow Style

By Katherine Tarbox, Senior Editor, REALTOR® Magazine

Looking to maximize on Snickers and Milky Way bars this Halloween? Zillow.com has put together a guide to the best homes in Seattle and Los Angeles for trick-or-treaters based on property values, population density, a walking score, and safety. “There is a common belief that wealthy neighborhoods are the Holy Grail for harvesting the most Halloween candy,” Zillow’s Whitney Tyner writes. She claims that their calculations have produced a list of neighborhoods where children will get the most candy while doing the least walking (is this really a good thing?).

Do Sales Plaques Matter?

Recently I was chatting with a very successful real estate pro who took great pride in the many plaques and other forms of recognition that his brokerage gave him month after month to acknowledge his enviable sales record. This Florida-based gentleman, with more than 40 years of experience under his belt, is still hard at work every day scoping for buyers and going after new listings.

His business has slowed some in the past few years as it has for many. But clearly the trophies of his excellent work were, and still are, a major source of pride, as well as a centerprice of his marketing effforts. But the encounter made me wonder about the real value of sales contests these days. Do your brokerages encourage competition among sales associates with plaques and other highly visible rewards for individual success?

For a future article in REALTOR® Magazine, we want to hear from broker-owners, managers, and sales associates how important you think it is to publically recognize top performers? Does such recognition motivate others to work harder or does it result in unproductive jealousy or griping? Please share your thoughts and experiences concerning sales contests. Feel free to e-mail me directly if you prefer at wcole@realtors.org.

REALTOR®2.0: Getting Started in Social Media

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS®

The world of social media, as applied to the world of real estate, is about five years old. Yet we are only now reaching a critical mass of agents who realize this is not a fad. As with mobile phones and e-mail, social networks and blogs are becoming mainstream tools for REALTORS®. If you’re ready to get started, here are three excellent resources to get the ball rolling.

1. Look at this post. Read more

Stevens: Facts Getting Lost in FHA Safety Debate

By Robert Freedman, Senior Editor, REALTOR® Magazine

“Nobody has asked to come in and look at our balance sheet, to go through our finances, which I’ve offered to everybody.”—FHA Commissioner David Stevens

News reports raising concerns that FHA might be the next major financial institution requiring a government infusion are based on misinformed comparisons with what happened in the subprime market, FHA Commissioner David Stevens said in an exclusive interview with REALTOR® Magazine this week.

At their peak, subprime lenders commanded 40 percent of the residential mortgage market by making low-downpayment, no-document, interest-only, and other types of exotic loans to high-risk borrowers, investors, and speculators, a market that FHA sat out entirely, says Stevens.

Today, it’s FHA that commands 40 percent of the market, but that’s where the comparison ends. The agency makes 30-year, fixed-rate, fully documented loans only for households buying their primary residence. For each loan, the agency maintains capital reserves for the full 30 years of the loan rather than for the 1-2 years required of banks.

Today, the agency has more than $30 billion in reserves, including a fully funded loan-loss reserve. All the talk in the media about reserves dipping below a 2-percent required threshold is about a secondary account that’s above and beyond the agency’s primary reserve. Those two accounts together represent more than 4 percent of assets, he says.

An actuarial audit of FHA finances due out in a few weeks from a non-governmental auditor is expected to find that FHA has sufficient capital to cover all forecasted losses, even assuming further delines in home prices, says Stevens.

“What concerns me, and I think should concern all REALTORS®, is . . . non-fact-based [criticism] from people who jump to conclusions without looking at data [and] create an environment where we’ll be forced to make corrections where they are not required and can hurt this housing recovery.”

Stevens sat down with the magazine for a 30-minute interview that covered the agency’s new appraisal policy and an upcoming mortgagee letter that’s expected to make condo financing more attractive as well as the agency’s credit health. He also talked about the improvements to the agency’s processing that makes it comparable to conventional lenders in terms of processing speed and paperwork requirements.

Listen to snippets of the conversation here: Read more

Jumbo Freeze Might be Thawing

By Robert Freedman, senior editor, REALTOR® Magazine
It’s still early but there are signs the availability of jumbo financing might be improving—although underwriting standards probably won’t ease any time soon. That means the days of creditworthy borrowers having a tough time getting financing for an amount over the conforming loan limit might be ending but they’ll still have to come up with a significant down payment and be prepared to show lots of documentation, like three years worth of tax returns instead of the customary two.

NAR Chief Economist Lawrence Yun says lenders are slowly getting back into the game because the climate of dread is lifting: Wall Street analysts and business executives have recalibrated their performance scenarios to reflect the greatly improved conditions among lower-priced homes (thanks to the home buyer tax credit and steeply discounted pricing). That in turn is creating a virtuous cycle as the improved scenarios help relax concerns over the economy, pushing up equities, which in turn creates the wealth that further increases confidence.
Read more

Deliver Happiness

By Katherine Tarbox, Senior Editor, REALTOR® Magazine

A few months ago, I heard Alfred Lin, COO & CFO of Zappos.com speak at Inman’s Real Estate Connnect San Francisco 2009. The company has won accolades from the business community for taking an innovative approach in terms of their values. “We’re in the customer-service industry and happen to sell shoes,” Lin said.

I’ve found myself thinking about Zappos’s unique business model. Here are some key points from his talk: Read more

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