Don’t Just Sell a Home; Market a Lifestyle

Help prospective buyers see how your listing reflects the way of life they seek....
November 14, 2017

‘This is Our Moment. Own it.’

"Are you ready to own it with me?" asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. "We absolutely have the power to...
November 6, 2017

Your New Real Estate Motto: ‘Helping Beats Selling’

Think of the U.S. as a “salad bowl” that integrates many different cultures rather than a “melting pot” as you develop marketing strategies to reach a diverse set of prospects and clients, said marketing expert and author Kelly McDonald....
November 6, 2017

The Secrets to Becoming a Better Leader

Whether you’re managing a small team or a large office, your brokerage’s success will depend on how good you are at inspiring and motivating those whom you manage. ...
November 6, 2017

Sal Giunta’s Strive for More

The Medal of Honor recipient inspired conference attendees to give 100 percent every day....
November 5, 2017

5 Ways to Be a Better Neighbor

For communities to be strong, neighbors must unite and contribute to the overall well-being of their areas. But you don’t have to lead a charity or be an activist to make a positive impact where you live. REALTOR® Magazine’s...
November 5, 2017

Builders: Inventory Woes Not Our Fault

A shortage of homes for-sale continues to weigh on the market and is one of the biggest obstacles facing home buyers. But homebuilders say stop blaming us. “It does feel like every other [report] has Lawrence Yun [NAR’s chief...
November 5, 2017

‘Catch Me if You Can’ Conman Divulges Identity Theft Prevention Tips

Former con artist Frank Abagnale knows first-hand how easy it is to assume another person’s identity, and he’s now devoted his life to helping others avoid getting duped....
November 5, 2017

How 3 Agents Used Real Estate to Pay Off Student Debt

Three millennial real estate professionals say their jobs were key in helping to retire student loan debt and get on track toward a stable financial future....
November 5, 2017

Dos and Don’ts of Building an Ideal Customer Experience

Apple has become the most lucrative company in the world because of the simple, consistent customer experience it provides, Terry Watson, ABR, GRI, a Chicago-based real estate professional and motivational speaker, told attendees at the REALTORS® Conference & Expo...
November 5, 2017