Maybe you haven’t tangled with a troll, but this patent victory is for you

It’s common today for real estate brokerages to have systems in place for sending email alerts whenever there’s new or updated listings that customers might be interested in. it’s not new technology, and in fact the technology is arguably...

5 Safety Tips When an Attack Is Imminent

I attended a safety seminar at the National Association of REALTORS® building in Chicago on Monday, expecting to hear the same old thing: pay attention to your surroundings, keep your head out of your phone, watch people’s microexpressions, yadda...
September 14, 2016

Sponsor Webinar: Marketing That Wins Listings, Differentiates Brand

John DeSouza, president of Cressy & Everett Real Estate, a brokerage with more than 190 sales associates in 10 offices in Indiana and Michigan, will talk about how his company combines traditional and digital marketing methods to win listings...

Is Property Ownership In Your Retirement Plan?

When you’re trying to pay your bills each month, it’s hard to think about retirement. But there are two things that can help you retire when the time comes. The first is owning your own home. It can be...
September 12, 2016

The Worst Question to Ask a Real Estate Agent?

Michael Cuevas, a sales associate with Fulton Grace Realty in Chicago, says that asking the right questions of a real estate agent is an important part of lessening anxiety for consumers concerned about the home buying or home selling...
September 8, 2016

In Some Areas, Renters Earn More Than Enough to Buy

One of the big challenges of real estate markets today is moving renters that want to buy into the homeownership column. Renters wanting to buy is the first step, but they have to come up with a downpayment and...
August 19, 2016

Would You Know What to Do If Your Elderly Client Was Being Abused?

Ginni Field was aghast at the tragedy that befell a family friend in the last year and a half. The man, a veteran who fought alongside Field’s father in World War II, died with nothing — no money, no...

Is That Nanny Cam in Your Seller’s House a Lawsuit Waiting to Happen?

Nanny cams are popular with parents today. The tiny, easy-to-hide devices help parents keep tabs on their kids while they’re away. State privacy laws differ, but for the most part, you’ll want to let buyers know upfront if there’s a...

Bring 7,000 People to Your Showing — on Facebook Live

If you’re trying to figure out how Facebook Live can expand your marketing efforts, why not try using it to broadcast a showing of one of your listings? Real estate professionals are just beginning to explore Facebook’s livestreaming functionality...

10 Tips to Be a Better Agent

Need more tips for improving your skills and upping your real estate game? We’re all about helping real estate professionals reach greater success, which is why we dedicated the July/August issue of REALTOR® Magazine to lists upon lists of...