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Working with the Media Is as Easy as A-B-C

By Amy Konstas, Content Strategist, REALTOR.org 

Communicators for local and regional real esate associations took part in mock media interviews and question-and-answer sessions, and generally enhanced their skills in conveying key messages to the media, during NAR’s dynamic Surround Sound Campaign session today.

Surround Sound prepares state and local REALTOR® associations to communicate (to consumers) buying opportunities in their local housing markets. Surround Sound training is available to state and local REALTOR® associations from NAR staff and NAR’s partners — Burson-Marsteller and Direct Impact.

Today’s event was a fun and exciting sampling of what to expect during a full-fledged Surround Sound training session. I was especially impressed with Bill Zucker, senior media and issues strategist for Burson-Marsteller, and his ability to coach the audience (and Elise, a REALTOR® from Richmond, Illinois, who graciously volunteered to come onstage) through several potential scenarios they might encounter during a media interview.

Bill also provided helpful and easy-to-remember tips for interacting with the media, like the A-B-C rule: Get the Answer to an interviewer’s question, build a Bridge from the interviewer’s agenda to yours, and Communicate your message. With coaching and guidance from Bill and Surround Sound, these REALTORS® will be confident and savvy communicators during even the toughest interview.

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