Monthly Archive:: June 2009

Facebook Fan Pages: The Difference Between Asking and Earning.

By Todd Carpenter, Social Media Manager, National Association of REALTORS® I’m getting a lot of these e-mails lately: “XXXXXX became a fan of YYYYYY on Facebook and suggested you become a fan too.” With the advent of fan pages,...
June 29, 2009

A Sunday Open Like No Other

By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine Don’t call it an open house. That was the message from the hardworking “M&M Team,” Maria DelBoccio and Michelle DePinto of Coldwell Banker Residential Brokerage, who staged a “lifestyle marketing event”...
June 29, 2009

Market Yourself on Social Media!

By Brian Summerfield, Online Editor, REALTOR® Magazine A couple of weeks ago, I had the good fortune to sit in on a session held here in Chicago for the new Certified Social Media Marketer (CSM) credential. Developed late last...
June 26, 2009

Sugar Ray Leonard: “Knocked Down Doesn’t Mean You’re Knocked Out”

By Katherine Tarbox, Senior Editor, REALTOR® Magazine I hope you’re planning to join us in San Diego, Calif., for the 2009 REALTORS® Conference & Expo in November, which will feature boxing legend Sugar Ray Leonard. I had the pleasure...

Scripts Are Coming Your Way

By Katherine Tarbox, Senior Editor, REALTOR® Magazine At the 2009 Keller Williams Family Reunion in Orlando, I listened to many practitioners who said they wanted more scripts to help them through these demanding times. In response to this request,...

NAR Gears Up for Health Care Reform

By Brian Summerfield, Online Editor, REALTOR® Magazine The National Association of REALTORS® could be contacting members this summer as Congress seeks to revamp health care coverage for Americans. NAR supports what’s known as the SHOP (Small business owners Health...
June 24, 2009

The Power of One

By Katherine Tarbox, Senior Editor, REALTOR® Magazine I spent my Sunday brunch thumbing through the pages of a new book, Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale (Wiley, 2009), which...
June 22, 2009

Save Some Green With Right Tools, Right Now

By Brian Summerfield, Online Editor, REALTOR® Magazine A few weeks ago, I wrote about the NAR “value proposition,” which outlined where members’ $80 in annual dues go, and also showed how many benefits they get gratis. One of the...
June 17, 2009

Using Social Media to Get Ahead in the Business

How can you use social media to reach out to your clients in the real estate business? More than 100 real estate pros met today in Chicago for the RE Bar Camp to brainstorm ways to better leverage social...
June 15, 2009

To Stage or Not to Stage?

By Wendy Cole, Senior Editor, REALTOR Magazine® Home staging seems to be a more important selling tool than ever. Barb Schwartz, author of the new book Staging to Sell: The Secret to Selling Homes in a Down Market, notes...
June 15, 2009