By Todd Carpenter, Social Media Manager, National Association of REALTORS®
I’m getting a lot of these e-mails lately:
“XXXXXX became a fan of YYYYYY on Facebook and suggested you become a fan too.”
With the advent of fan pages, savvy real estate agents are adopting Facebook as a marketing tool and using these pages to promote their business. I think this is a great idea. However, asking me to become a fan of your page puts the cart before the horse.
What have you done to earn me as a fan? You asked? That’s not enough. I don’t think I’ve ever responded to one of those e-mails.
Do you see what I’m doing here? My goal was to provide you with something you might find useful, and if you do, you’ll likely know what to do next. This is earning you as a fan instead of asking for it.
If I were selling real estate, I would build pages about the communities or activities I market through instead of a page about me. I’d build pages about my market farm, pages about the little league team I sponsor, pages about local garage sales, or for my church. Pages where possible clients find more value than a page about what a great real estate agent I am. That’s earning a following, not asking for one.
Todd Carpenter, Managing Director of the Data Analytics Group at NAR
I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.