Facebook TMI

July 10, 2009 by Katherine Tarbox · 5 Comments
Filed under: Conference & Expo, Social Media 

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5 Responses to “Facebook TMI”
  1. Laura Benson says:

    My personal rule of thumb is that I won’t put on the ‘Net anything I wouldn’t want to be seen on the front page of the newspaper,

  2. I’m a fan of the transparency and an active Facebook-er. I’ve strengthened relationships with some from my past/existing sphere and forged new relationships with online “leads.’ I have closed one deal from Facebook alone and can see a several more in the pipeline.

    In the future, younger & greener agents will most certainly be using this tool. I don’t think it’s a fad – I think it’s the next generation of inter-connectivity.

  3. I think individuals or companies using social media to help build their business must approach it strategically.

    It’s important to provide enough information so people can relate to you, but not too much that it could hurt your professional reputation (like drinking heavily as mentioned above).

    I think frequency of use is also important – some of my twitter/facebook contacts post updates every 15 minutes. I wouldn’t recommend this for professionals – it makes users wonder if you are more interested in playing online than doing business.

    Overall I think social media is a great way to generate leads, get feedback on products/services, and to drive traffic to your website, to name a few benefits. But that only works if you are strategic in your approach – it’s important to think of how your target market will interpret your online behaviour.

  4. In Denver, Colorado, the e-tech for contacts, updates, etc is the wave and it will continue to swell. It is a great tool for the market that wants it, and the phone and emails are still very viable for the generations that don’t want to use Facebook, etc. It is an easy and successful approach and I’m all for it

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