NAR Enlists the Help of Uncle Sam to Deliver $8,000 Tax Credit Message

By Melissa Dittmann Tracey, Multimedia Producer, REALTOR® Magazine

NAR has unveiled a new TV ad that spotlights the $8,000 first-time homebuyer tax credit. The new ad, “Housewarming,” hit the airwaves this week and is available to view and download at The ad spot features Uncle Sam presenting a young couple an $8,000 check in their new home and urges buyers to contact a REALTOR®. State and local associations can use the ads in their local markets.

View a behind the scenes look at the making of the commercial below, and then learn more about NAR’s Public Awareness Campaign.

Watch the TV commercial at >

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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  1. I like these ads. Particularly the Uncle Sam Housewarming and the Fence Sitters. In my area, first-time buyers are practically the only buyers in the market – I think these ads might help get more folks out there.

  2. It will help to get the word out. We are certainly seeing a lot of buyers taking advantage of this in the Charlottesville Real Estate market.

  3. Connie Cavelli

    i’ve seen so many commercials/ads regarding the ‘clunker’ car tax credit in the last week!!! they are doing a better job getting the word out about their deal,,, it doesn’t seem like mar/nar is doing all it could for us! GET THE WORD OUT!! There are still so many people who don’t even know about it, understand it, or realize that they don’t have to pay it back!!! NAR,,, you’re missing the boat!!!