By Todd Carpenter, Social Media Manager, National Association of REALTORS®
I assume that everything I say on the Internet will be read by my supervisors here at NAR. While my personal Twitter page is exactly that, the blurred lines of social media, and my personal relationship with thousands of REALTORS across the country means that I know EVERYTHING I say there might be scrutinized.
There are times when the things I say lead to complaints addressed to me, or even a superior here at NAR. So, I don’t say anything on Twitter that I might have to apologize for later. That doesn’t mean I won’t offend anyone (I do). But it does mean I can back up my case when a complaint comes along.
Sound like a pressure cooker?
It’s not any worse for anyone else on Twitter. Take for instance the story of Amanda Bowen, a Chicago apartment dweller with a Twitter account that used to have a mere 22 followers. She made a comment on Twitter about here apartment’s property management company that landed her a $50,000 lawsuit. As Jeffrey Michael of Horizon Group Management LLC explained to the Chicago Sun Times:
“We’re a sue first, ask questions later kind of an organization.“
I don’t know who’s right or wrong in this case. My guess though, is that both parties are learning a lot about the stakes involved in taking a disagreement online.
Twitter has real power. Leverage it. Use it for good, and good will come to you. If you feel the need, use it for addressing a wrong. Just be ready when the other side of a disagreement reacts to the power of Twitter as well. The rules of the game have not changed. Just the stakes.
Todd Carpenter, Managing Director of the Data Analytics Group at NAR
I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.