By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS®
The world of social media, as applied to the world of real estate, is about five years old. Yet we are only now reaching a critical mass of agents who realize this is not a fad. As with mobile phones and e-mail, social networks and blogs are becoming mainstream tools for REALTORS®. If you’re ready to get started, here are three excellent resources to get the ball rolling.
1. Look at this post.
Ines Hegedus Garcia recently wrote an excellent article on getting your feet wet. Here are a few takeaways.
Put up profiles NOW (in Twitter, Facebook and Linked In)
Start a blog
Change your business cards (include your social media stuff)
Stop using 20-year-old photos for your marketing
Drop the “fear factor”–you can’t get started if you are afraid
Better known for his Swanepoel Trends Report, Stefan’s new Social Media Report really hits the mark as a Web 2.o manual for real estate professionals. Unlike other books that authors forward me, I actually finished this one. It’s a very quick read with concise and effective advice.
Todd Carpenter, Managing Director of the Data Analytics Group at NAR
I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.