By Katherine Tarbox, Senior Editor REALTOR® Magazine
Social media should be used to create communities and not to push listings out. You wouldn’t go to church to hand out your listings, and therefore, you shouldn’t do it through your Facebook page.
That was one of the main arguments presented by Ginger Wilcox, GRI, Kelley Koehler, and Mariana Wagner—all experts with the Social Media Marketing Institute—at the Introduction to Social Media session at the 2009 REALTORS® Convention & Expo this morning.
The panel advised real estate pros to think about using social media to connect with people to build relationships that will eventually lead to communities. If you show an interest in the people you serve, they will refer back to you. It’s also important to work on quality of your sphere and the information you are broadcasting, instead of the number of Facebook friends or the number of Twitter followers you have.
The trio came up with some best practices to follow for the different social media applications:
Write – Often practitioners struggle with what to write about. Wagner recommends answering frequently asked questions by consumers, posting market reports, adding neighborhood profiles, and giving buying and selling tips.
Keywords – In order to help your search-engine ratings, it’s important to use key phrases such as: (Your Area) Real Estate, (Your Area) Homes, and How much is my (Your Area) home worth?
Keep It Short – Write small, digestible posts, with bulleted lists, photos, and links. Make sure you ask questions and call your readers to action (they will respond).