Google Ventures Further Into Real Estate, and Other Inman Connect News

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  1. Nabewise seems to be a great idea. I hope they build on that website to be resourceful to more then just New York and San Fran.

    – Tony Nguyen

  2. jdhomes

    I was at the conference and listened to the interview and Sam Sebastian did NOT say “We’re actively looking to acquire one to two small real estate companies a month.”. Take out the words ‘real estate’ and the quote would be what he actually said…but then I guess you wouldn’t have anything to write about.

  3. Inman News has posted video from the conference.

    Here’s the relevant section of Sam Sebastian’s conversation with Brad Inman:

    Sam Sebastian: I can’t speculate on acquisitions, but, we’ll probably acquire and we have in the last 18 months, one to two companies a month. So we’re always looking to acquire small, nimble kind of tech focused companies in big spaces that scale. But on Trulia I can’t speculate on that particular acquisition or deal or perspective on it.

    Brad Inman: Have you bought any vertically focused companies like in trucking, or travel?

    Sebastian: I think we clearly — with the exception of, like YouTube I think was a pretty focused effort to get into a huge space at the time, video, and I think it’s paying off or has paid off — but for the most part our acquisitions and our strategies focus on big, horizontal scale, of big problems were trying to solve. So potentially the AdMob acquisition if that goes through, mobile advertising, a big space. Video was a huge effort. Social, et cetera.

    If you just look back at our history I don’t think we’ve done a bunch of very vertically focused acquisitions, its much more at scale, horizontal, and things you could plug into broader efforts.

  4. It wasn’t so much what Sam Sebastian said. It’s what he didn’t choose to say. He could have denied that Google was going to expand their presence in the real estate space. But he didn’t. Specifically, he said he couldn’t comment on that question.

    It appears that Google is poised to, at the very least, acquire an existing real estate portal so it can further monetize real estate leads. It already, of course, sells pay per click, etc. Anything beyond that would be purely speculative. I personally didn’t infer anything about acquiring real estate companies.

  5. Fortunately, Google hasn’t taken over the real estate space online. As has been said, they’ve already cornered the market on most pay-per-click advertising. It will be interesting to watch what the Zillow purchase of Trulia means for the Real Estate industry.