The Marketing Makeover Challenge: Week 1

By Brian Summerfield, Online Editor, REALTOR® Magazine


The HP/REALTOR® Marketing Makeover Challenge got underway this week, with our five contest finalists vying to win the competition’s grand prize: $4,000 in products and credit from HP, and a free National Association of REALTORS® e-PRO® course.

During the next six weeks, the finalists will go through a “Weekly Challenge,” in which they apply the skills and knowledge they’ve learned—along with the HP tools they’re using—to improve some aspect of their marketing materials. Last week, they worked on redesigning the logos for their personal business or brokerage.

Each of the contestants took a different approach to this challenge. One of them determined that his “brand” centered around his own reputation and proficiency, and designed his logo accordingly. Another developed his logo to reflect local landmarks, thus emphasizing a connection to the community. A third created a logo that emphasized her company’s green focus.

You can follow the finalists’ exploits at the Marketing Makeover Challenge blog, where they’ll be writing about their achievements in marketing and branding each week. Hopefully, you’ll come away with some ideas and insights on improving your own marketing efforts. Read about their latest experiences here, and remember to vote for your favorite!

Brian Summerfield

Brian Summerfield is Manager of Business Development and Outreach for NAR Commercial and Global Services. He can be reached at

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