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Week 3 of the Marketing Makeover Challenge: Showcase Your Brand’s Personality

By Brian Summerfield, Online Editor, REALTOR® Magazine

We’re close to the halfway mark of the REALTOR® Magazine/HP Marketing Makeover Challenge, in which five real estate pros compete to see who can use HP products and services to improve their branding and marketing materials the most.

In this week’s challenge, the finalists are showcasing their brand’s personality through brochures that promote their listings and/or businesses. Using HP’s Creative Studio for Business, the Officejet Pro 8500 Wireless All-in-One, tri-fold brochure paper, and their own skill and intuition, the contestants created polished print products that effectively conveyed who they are and what they offer.

Each one had a slightly different approach from the other. For instance, one of them explained the importance of using a licensed real estate professional. Another offered a list of client testimonials. A couple of others offered detailed bios of the practitioners themselves.

If you haven’t checked out the Marketing Makeover Challenge blog yet, have a look. I believe you’ll come away with a few new ideas for your own personal marketing. And while you’re there, be sure to vote for your favorite contestant in each weekly challenge!

Brian Summerfield

Brian Summerfield is Manager of Business Development and Outreach for NAR Commercial and Global Services. He can be reached at bsummerfield@realtors.org.

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