By Brian Summerfield, Online Editor, REALTOR® Magazine
Another week, another great collection of promotional materials developed by the finalists in the REALTOR® Magazine/HP Marketing Makeover Challenge. This week, the REALTORS® created branded newsletters using HP tools and services to share property information with and generate interest from current and potential clients.
Along with de rigueur elements such as listing and contact info, the newsletters included some nice flourishes. One of them offered some home staging tips, another highlighted area communities, and another included a rundown of local real estate market statistics. And as far as design goes, they all looked very good.
We’ve got one week left in the Marketing Makeover Challenge, so make sure to get your votes in for your favorite finalists, and register for your chance to win a $100 credit for HP solutions. You can read about everything they’ve done so far — and cast your votes for the best entries — at the official contest blog.
Brian Summerfield
Brian Summerfield is online editor for REALTOR® Magazine. He can be reached at bsummerfield@realtors.org.

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