Monthly Archive:: April 2010

Today’s Commercial Market: Finding Opportunity in Crisis

By Brian Summerfield, Online Editor, REALTOR® Magazine In spite of the well-known woes of the commercial real estate market today, the watchword among practitioners in this space seems to be “opportunity.” That word came up time and again in...
April 30, 2010

Who Is ‘The Heart of the Market’? You Are!

What does it mean to be a REALTOR®? What are the benefits to you? What are the benefits to the buyers and sellers you work with? You can tell the National Association of REALTORS® how membership has made a...
April 28, 2010

Raising the Bar By Changing the Game

By Todd Carpenter, Social Media Manager, National Association of REALTORS® I sought the Social Media Manager position at NAR because it was an opportunity to shepherd changes in communication for one of the largest, most powerful, and established influencing machines. I...
April 28, 2010

“People Are Living Worse Than Animals”: Pat Moore Returns to Haiti

A couple of months ago, we published a series of on-the-scene posts from 2007 Good Neighbor Award winner Pat Moore, who was assisting with relief efforts in Haiti after a devastating succession of earthquakes sparked a humanitarian crisis in...
April 26, 2010

Vacation Homes: Surprisingly Strong

By Brian Summerfield, Online Editor, REALTOR® Magazine In today’s real estate market, in which money and credit are tight and many consumers are still uncertain about their financial future, you (and by “you” I mean “me”) would probably think...
April 23, 2010

HVCC: One Year Later

By Robert Freedman, senior editor, REALTOR® Magazine Are you still seeing valuations that don’t reflect your view of market value? Are appraisers still hesitant to take information from you or even answer your calls? Are the appraisers who set...

Health Reform for REALTORS® Explained

By Robert Freedman, senior editor, REALTOR® magazine About two weeks ago we ran a quick summary of what to expect now that health reform has passed. To fill in the details of that summary, I sat down with Marcia...
April 19, 2010

RainCamp: 5 Search Engine Marketing Tips

By Erica Christoffer, Web Producer, REALTOR® Magazine When it comes to search engine marketing, it’s all about reaching your target audience. Real estate coach and self-proclaimed “SEO addict” Ben Kinney presented ways to drive traffic to your Web site...
April 19, 2010

Too Bad That Extra Help Could be Steering

By Robert Freedman, senior editor, REALTOR® Magazine It’s tempting to show new customers around neighborhoods you’ve selected because they would seem to fit them perfectly. But you do that at your peril. As you’ll see in this short video,...
April 14, 2010

What’s the Next Transformative Technology for Real Estate Pros?

By Brian Summerfield, Online Editor, REALTOR® Magazine In a couple of weeks, we’re going to have a new reader poll on our home page that asks: What new technology will have the most transformative impact on the real estate...