By Todd Carpenter, Social Media Manager, National Association of REALTORS®
I sought the Social Media Manager position at NAR because it was an opportunity to shepherd changes in communication for one of the largest, most powerful, and established influencing machines. I tried to keep an open mind, but I admit to a preconceived notion that I would be largely alone as a force of change within the association. Turns out I was wrong.
There are staff members pushing for change in community, public, and government affairs. There are staff harnessing technology to revolutionize everything from the way the magazine is published to how our conferences are experienced. However, no one is changing the game more than NAR CEO Dale Stinton.
When I was hired, Dale told me to be the exact same guy on Twitter that I had always been. “Don’t let NAR change you,” he said. Dale gave everyone who attended RE BarCamp Chicago the chance to ask him ANY question they could think of. He answered them all. Dale helped put dozens of social media-savvy REALTORS® on virtually every national committee. He’s been the driving force in launching RPR, the REALTORS® Federal Credit Union, Right Tools Right Now, and now the Game Changers program.
Last week, Brian Boero at 1000 Watt Consulting wrote a great post about one of NAR’s Game Changer-funded programs being developed by the Houston Association of REALTORS®. HAR is planning to give Houston home buyers an unprecedented level of data about its members, including how many transactions they’re performing. HAR already provides an opt-in consumer review program as well.
Are consumer reviews the future? Is broadcasting the number of transactions every agent completes a good idea? How can anyone know without trying? That’s really the inspiration behind Game Changers, to encourage associations to stick their necks out and try something new.
There’s been a considerable amount of dialog about raising the level of professionalism among REALTORS® lately. There are calls for mandatory training and/or minimum levels of business transacted. NAR’s leadership wants to raise the bar as well. The Game Changers program is just one step toward accomplishing that. Meanwhile, ask yourself how you can be a game changer in your own business. Calls for the industry to raise the bar are needed and welcome, but it starts with you. Are you a game changer?
Todd Carpenter, Senior Manager of Industry Engagement at Trulia Previously the Director of Digital Engagement for The National Association of REALTORS®, overseeing the association’s communication strategy on its social media channels. He's also been a real estate and mortgage professional since 1992 and created the first broker-focused mortgage blog in 2005. Todd is an industry pioneer in leveraging the social web.