Monthly Archive:: May 2010

A Memorial Day Tribute

When the National Association of REALTORS® Board of Directors meets, the meeting always starts with a benediction and the Pledge of Allegiance. At the board’s meeting in mid-May, the pledge was led by REALTOR® James T. Elcock, a Vietnam...

Secrets From the Masters: Get Personal

By Katherine Tarbox, Senior Editor, REALTOR® Magazine This morning I read an article on CNN.com about handwritten letters in the digital age. While producing the Masters Series videos, I’ve spent days watching how top-producing real estate pros run their...

4 Tips for Promoting Yourself and Your Listings With Video

By Brian Summerfield, Online Editor, REALTOR® Magazine During the 2010 Midyear Legislative Meetings & Expo a couple of weeks ago, I had the pleasure of watching real estate pros and YPN members Brian Copeland and James W. Nellis II...

Brand Like a Master

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Two weeks ago, I had the pleasure of heading to Miami Beach, Fla., to meet “The Jills,” a top-producing team specializing in selling luxury homes. Jill Eber and Jill Hertzberg, of Coldwell Banker...

What Can Joe Ferrara Teach You About Social Media?

By Todd Carpenter, Social Media Manager, National Association of REALTORS® Industry leader Russell Shaw recently asked if you would prefer to be referred to as a used-home salesman. Russell knows that if you look at being a REALTOR® in...
May 17, 2010

Work in Progress: What’s a Search Engine?

One issue that wasn’t settled at NAR’s Midyear Legislative Meetings was the question of what constitutes a “recognized search engine.”   In November, the NAR board of directors approved a policy change clarifying that the indexing of listing data...
May 15, 2010

RPR and REALTORS®: It’s All About the Information

By Brian Summerfield, Online Editor, REALTOR® Magazine What makes REALTORS® relevant in the real estate industry? In a word, information. That’s why the REALTORS Property Resource™ is so important, Dale Ross, RPR’s CEO, told NAR’s Board of Directors Saturday...

Coming to Your MLS: More Pictures

By Brian Summerfield, Online Editor, REALTOR® Magazine In a move bound to please real estate commentator Fred Glick, the National Association of REALTORS®’ Board of Directors approved a recommendation to adopt a statement of multiple listing policy pertaining to...

NAR: No Sexual-Orientation Discrimination

By Brian Summerfield, Online Editor, REALTOR® Magazine Although not without dissent, the National Association of REALTORS®’ Board of Directors passed a recommendation at the 2010 Midyear Legislative Meetings today to amend Article 10 of the Code of Ethics to prevent...

Raising the Bar With Real Estate Degrees

By Brian Summerfield, Online Editor, REALTOR® Magazine In her president’s report during the NAR Board of Directors Meeting in Washington, D.C., today, Vicki Cox Golder said REALTOR® University would help “raise the bar” of the profession through an initiative...