By Todd Carpenter, Social Media Manager, National Association of REALTORS®
Industry leader Russell Shaw recently asked if you would prefer to be referred to as a used-home salesman. Russell knows that if you look at being a REALTOR® in the long run, then you shouldn’t be selling houses. You should be selling relationships.
Joe Ferrara understands this as well. Joe offers various services to the real estate industry and is best known in the RE.net for co-founding the Sellsius Real Estate blog. In building his Internet presence, Joe doesn’t spend all his time focused on SEO, or branding, or syndication of his content through Twitter feeds and Facebook pages. Joe concentrates on building relationships.
The most powerful example of this I can think of was the Blog Tour USA project. This cross-country tour of the United States in an RV brought together bloggers from across the country. It united social media-savvy agents nationwide, when many hadn’t even met others in their own local markets. It directly led to me meeting people like Mariana Wagner, Kristal Kraft, and Jason Berman for the first time.
That one event led to Jason and I working together on REBlogWorld. That then led to my considerable involvement in RE BarCamp. That eventually led me to apply for my position at NAR.
Thank you, Joe. Without your desire to build relationships, I wouldn’t be writing on a REALTOR® Magazine blog today.
I can’t possibly repay such a favor with this post, but I hope it will help, because Joe is ill and could use some help right now. I’m asking you to help because Joe deserves it. Relationships are everything. No, relationships are the only thing. Please help.
Todd Carpenter, Managing Director of the Data Analytics Group at NAR
I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.