What Can Joe Ferrara Teach You About Social Media?

By Todd Carpenter, Social Media Manager, National Association of REALTORS®

Industry leader Russell Shaw recently asked if you would prefer to be referred to as a used-home salesman. Russell knows that if you look at being a REALTOR® in the long run, then you shouldn’t be selling houses. You should be selling relationships.

Joe Ferrara understands this as well. Joe offers various services to the real estate industry and is best known in the RE.net for co-founding the Sellsius Real Estate blog. In building his Internet presence, Joe doesn’t spend all his time focused on SEO, or branding, or syndication of his content through Twitter feeds and Facebook pages. Joe concentrates on building relationships.

Mobile Photo May 17, 2010 2 50 41 PMThe most powerful example of this I can think of was the Blog Tour USA project. This cross-country tour of the United States in an RV brought together bloggers from across the country. It united social media-savvy agents nationwide, when many hadn’t even met others in their own local markets. It directly led to me meeting people like Mariana Wagner, Kristal Kraft, and Jason Berman for the first time.

That one event led to Jason and I working together on REBlogWorld. That then led to my considerable involvement in RE BarCamp. That eventually led me to apply for my position at NAR.

Thank you, Joe. Without your desire to build relationships, I wouldn’t be writing on a REALTOR® Magazine blog today.

I can’t possibly repay such a favor with this post, but I hope it will help, because Joe is ill and could use some help right now. I’m asking you to help because Joe deserves it. Relationships are everything. No, relationships are the only thing. Please help.

Todd Carpenter

Todd Carpenter, Managing Director of the Data Analytics Group at NAR I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.

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  1. Joe is truly one of the good guys in this industry. One of the things that always struck me about Joe is the size of his heart. REALTORS everywhere would do well to follow the wonderful example that Joe has set.

  2. Joe Ferrara is one of the brightest minds in real estate. He’s also one of the nicest guys on the planet.

    Great post Todd, and great point. It *IS* all about relationships.

  3. You are so right Todd, Both Joe and Rudy sorta “got the wheels spinning” in both a literal and figurative sense. Thanks to them we came together as the re.net, prior to that we were all like single goldfish swimming in our own bowls.

  4. The very first panel I spoke on about blogging was with Joe in New York. Then last year, Joe rode the train to Southeastern CT to speak on a panel that I facilitated. He shared his knowledge gratis. His reward was the relationships he built while there.

    Thank you Joe for teaching me about the real meaning of re.net.

  5. Having been in this space for about 5 years, I have had the pleasure of meeting so many good people. Though, to this point, I have not met Joe F2F, I have had many conversations with him through social media and Blogging. I believe that this RENet family is special because of people like Joe in it.

    I am looking forward to the day I can meet Joe in person, and shake his hand. Thanks to you Todd, and the many Bloggers who have joined together to bring awareness to his cause.

    Stay Blogging My Friends!


  6. Oddly enough I was speaking last night at a WCR meeting and made the statement – “We don’t sell product, we sell services, and we do that through the relationships we create”.
    Joe is (like you my friend) a giving and connecting type of person – who (like so many others) is facing a grave challenge in his life. Its time for those relationships to provide some of the support we all need when life challenges us. Thanks so much for spotlighting Joe’s history and current situation here. Great post about a great guy Todd.

  7. As I reflect on this article written in 2010, all I hear about is lead generation and prospecting based on probabilities. Relationships should pay more dividends in the long term. I was sitting in a continuing education course in Plano TX for my Realtor license and people were just talking about Facebook as their database. I guess that’s one way of keeping in touch with people 🙂