Secrets From the Masters: Get Personal

By Katherine Tarbox, Senior Editor, REALTOR® Magazine


This morning I read an article on about handwritten letters in the digital age. While producing the Masters Series videos, I’ve spent days watching how top-producing real estate pros run their business. Each has their own secret sauce, but every one of the practitioners we’ve profiled has stressed the importance of touching people.

Sue Smith, SRES, associate broker of RE/MAX Premier in Dulles, Va., keeps stacks of thank-you notes in her office and home. She makes a point to sit down at the end of the day to quickly write thank-you’s to the people who attended her open houses or who called her for a lead. Smith felt that people remembered her more because she took the time to write the note and mail it.

If you’re worried about your handwriting, there is a solution. Through Send Out Cards, you can type out a message that the service then prints using font very similar to handwriting and mails it. One of our 2009 30 Under 30 honorees used this to send me a thank-you note. I didn’t realize it wasn’t her own print until she told me. I was still impressed that she took the extra time to make sure a physical card got into my hands.

E-mails do work. And they should be sent immediately when a potential client gets in touch. But, thank-you notes stand out even more when other sales associates are banging out quick messages on their smartphones. While thank-you notes will not make or break a business, I have noticed that these small personal touches add up to big successes.

  1. I have been considering Send Out Cards….anyone who uses them, I would be interested in your experience and feedback from clients.

  2. Chris and too all Realtors considering SendOutCards, as a prior Realtor and Title Representative, I have used SendOutCards to maintain and grow my relationships with my clients and currently teach others to do the same. As you know the best way to receive referral business is by Relationship marketing. As soon as I started to implement SendOutCards and their gifting options to my clients (while in the title industry), I immediately received phone calls, cards and increased business. I used SendOutCards unique options to create customized cards and took pictures of at my closings, sent cards and gifts to my Realtor and Lender clients as well as to the buyers and sellers of the transactions. It was a hit!!! I could not believe the responses I received from all the parties. If you want to take your relationship with your clients to the next level, send them an unexpected card, an unexpected gift, an unexpected your appreciated as well as cards for their special occasions. It’s fun, easy, unique and best of all you can do it in your own handwriting. My Realtor friends who are using SendOutCards, and the key word is using, are seeing results.

  3. I just found out about this service last week from one of my former GRI Instructors. I am very skeptical regarding anything involving the post office, so I was not very optimistic. You can build a card and mail it to someone for free, so I thought I would at least take a look at it. They have over 25,000 card templates to choose from and the video tutorial took you through each step of making your own card. I was amazed at the quality of the card when it arrived, since it basically looked like a card I would have purchased at the card store. I was so impressed that I opened an account Monday and even purchased the “Entrepreneur” package. They assign you a personal coach that will call you and walk you through the entire setup process. I think this is a great tool for anyone in the service business and will definitely separate you from the crowd!

    I recommend that you contact a representative and build your own free card and decide for yourself.