By Katherine Tarbox, Senior Editor, REALTOR® Magazine
This morning I read an article on CNN.com about handwritten letters in the digital age. While producing the Masters Series videos, I’ve spent days watching how top-producing real estate pros run their business. Each has their own secret sauce, but every one of the practitioners we’ve profiled has stressed the importance of touching people.
Sue Smith, SRES, associate broker of RE/MAX Premier in Dulles, Va., keeps stacks of thank-you notes in her office and home. She makes a point to sit down at the end of the day to quickly write thank-you’s to the people who attended her open houses or who called her for a lead. Smith felt that people remembered her more because she took the time to write the note and mail it.
If you’re worried about your handwriting, there is a solution. Through Send Out Cards, you can type out a message that the service then prints using font very similar to handwriting and mails it. One of our 2009 30 Under 30 honorees used this to send me a thank-you note. I didn’t realize it wasn’t her own print until she told me. I was still impressed that she took the extra time to make sure a physical card got into my hands.
E-mails do work. And they should be sent immediately when a potential client gets in touch. But, thank-you notes stand out even more when other sales associates are banging out quick messages on their smartphones. While thank-you notes will not make or break a business, I have noticed that these small personal touches add up to big successes.