HouseLogic Nominated for Innovator Award

HouseLogic, the National Association of REALTORS’® new consumer Web site covering all facets of homeownership, is a finalist in the 2010 Inman News Innovator Awards’ “media site” category. HouseLogic’s nomination places it in the running for Inman News’ People’s Choice Innovator Award.

The Inman Innovator Awards, launched in 1997, recognize companies that use technology and innovation to enhance the real estate transaction and experience for consumers and real estate professionals.

You can vote online through July 12 for HouseLogic, an NAR-branded site, against such competition as The New York Times online real estate section. Winners will be selected by popular vote and announced during the Inman News Real Estate Connect conference July 13-15 in San Francisco.

HouseLogic is NAR’s no-topic-left-uncovered consumer Web site geared to helping home owners make smart decisions to maintain, protect, and increase the value of their home. Content includes hundreds of articles written by premier journalists on everything from home improvement and maintenance, home system and structures, landscaping, pest control, energy efficiency, tax credits and deductions, finance, insurance, and building a community.

Through the REALTOR® Content Resource, a new, free tool exclusive to NAR members, you can drop HouseLogic content directly into your marketing materials, Web site, and blogs. Customizable widgets also enable you to continuously stream HouseLogic content onto your Web site and blog in just three quick steps.

Brian Summerfield

Brian Summerfield is Manager of Business Development and Outreach for NAR Commercial and Global Services. He can be reached at bsummerfield@realtors.org.

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