Just Because They ‘Follow,’ It Doesn’t Make Them Sheep

By Todd Carpenter, Social Media Manager, National Association of REALTORS®

Possibly the most common misunderstanding I work to dispel is the notion that once you have earned a relationship via social media, it represents a captive audience. They aren’t really “followers”, or people who “like” you, or even “friends.” They are earned relationships that must be maintained, and never taken for granted.

Henry Ford understood the value of relationships as well as anyone ever has:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”

The secret to leveraging a social media-driven sphere of influence is look for ways to help them at least as much as you help yourself. Or, as Henry would say, “If everyone is moving forward together, then success takes care of itself.”

Todd Carpenter

Todd Carpenter, Managing Director of the Data Analytics Group at NAR I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.

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  1. Very well said! How often do people forget how easy it is to be lost in the noise on social media. You have to interact with them to keep your content relevant and important.

    This is why you are the head of social media!

  2. This reminds me of the article by Darrin Friedman called “Gen X Wants Respect”. While it discusses the differences between baby boomers and Gen X&Y, it acknowledges the Gen X&Y focus on new ideas and technology to move forward in real estate.
    In my blog on DC area living and real estate, http://www.danaimattison.com, I comment on this idea and how we can move forward together!

  3. It is very true. I noticed that when I commend on the walls of people I am following, then, I get commmend from them. Others disappear quickly.