By Todd Carpenter, Social Media Manager, National Association of REALTORS®
Possibly the most common misunderstanding I work to dispel is the notion that once you have earned a relationship via social media, it represents a captive audience. They aren’t really “followers”, or people who “like” you, or even “friends.” They are earned relationships that must be maintained, and never taken for granted.
Henry Ford understood the value of relationships as well as anyone ever has:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
The secret to leveraging a social media-driven sphere of influence is look for ways to help them at least as much as you help yourself. Or, as Henry would say, “If everyone is moving forward together, then success takes care of itself.”
Todd Carpenter, Senior Manager of Industry Engagement at Trulia Previously the Director of Digital Engagement for The National Association of REALTORS®, overseeing the association’s communication strategy on its social media channels. He's also been a real estate and mortgage professional since 1992 and created the first broker-focused mortgage blog in 2005. Todd is an industry pioneer in leveraging the social web.