CRT Presents New iPhone App at Leadership Summit

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine

What’s the best smartphone on the market?

This is one of the most common questions fielded by NAR Chief Technology Officer Mark Lesswing. He, along with Keith Garner, vice president of NAR’s Information Technology Services, Chris McKeever, managing director, Center for REALTOR® Technology (CRT), and Rob Mehta, 2011 Liaison for Technology, presented the latest technological advanced NAR is offering members at the 2010 Leadership Summit Geek Speak and Gadget Review panel in Chicago Thursday.

CRT app Place TagsThe smartphone industry, Lesswing says, is clearly moving further into the application realm with growing numbers of Android and iPhone users. NAR has been developing tools in this area, including a new iPhone app called PlaceTags. Created by CRT, the app geo-tags addresses on a smartphone’s mapping application and lets you add photos and notes associated with a specific location.  Think of the app as a tool to consolidate listing information on-the-go. Do you have a client who thinks better when they have a map in front of them? Now they can put details, such as images and thoughts about a house and the surrounding community on that map.

In version 2.0, the application will be able sync the tagged information directly to Google Maps. “This is a huge new feature,” says McKeever. The app also works when traveling, says McKeever. Log your place-tags before you arrive at your designation. When you’re walking through the new city, you will have info and photos on your phone’s map, right in the palm of your hand.

PlaceTags is currently available at the iTunes App Store for free:

Erica Christoffer

Erica Christoffer is a multimedia journalist and contributing writer and editor for REALTOR® Magazine. She can be reached at

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  1. This is a very cool app. I need to direct my Realtor partners to this. Looking forward to it coming out on Android….very useful. Thanks.