By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS®
I admit it. I get to work on some really cool stuff:
Available for the first time in a classroom setting, the new e-PRO® gives you a roadmap to build your business and serve the hyper-connection consumers of today and tomorrow. Learn about the changing market and how to connect with consumers, manage your online reputation, generate leads and gain referrals by signing up for Day 1 of the certification course, offered prior to the 2010 REALTORS® Conference and Expo in New Orleans on November 4, 2010. For more information on e-PRO® and to find a course in your area, visit REBAC.net
Earlier this year, I was lucky enough to sit down with REBAC representatives, a few bright members of the Young Professionals Network, and the Social Media Marketing Institute (SMMI) team to hash out an outline for a ground-up rewrite of the e-PRO® certification program. The course covers cloud computing, Web applications, mobile, online brand management, and, of course, social media.
REBAC partnered with SMMI to turn our outline into a full-fledged course. SMMI’s focus is on “the professional, ethical and responsible use of Web technologies as a part of a comprehensive marketing strategy”. SMMI’s team is made up of national trainers, professional standards experts, and people who just plain get it when it comes to the new paradigm online forces create in real estate. The result of all their efforts will be rolled out before the 2010 REALTORS® Conference & Expo kicks off.
So what does that mean to you?
If you want to learn how to use the latest technology to streamline your business, operate more effectively on the road, contribute to social networks with a strategy that does more than earn you badges and followers, understand how the REALTOR® Code of Ethics affects your online marketing endeavors, and do business on the Web, then it’s time to take a fresh look at the evolution of NAR’s e-PRO® certification. See you in New Orleans.
Todd Carpenter, Senior Manager of Industry Engagement at Trulia Previously the Director of Digital Engagement for The National Association of REALTORS®, overseeing the association’s communication strategy on its social media channels. He's also been a real estate and mortgage professional since 1992 and created the first broker-focused mortgage blog in 2005. Todd is an industry pioneer in leveraging the social web.