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Are QR Codes the ‘Next Big Thing?’

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine

QR code RMO

QR codes are being hyped as the “next big thing” for connecting prospects to your marketing, according to several tech experts during the California Association of REALTORS® Expo in Anaheim this week.

So what are they and what can you do with them? QR codes, which resemble a store’s barcode, can be added into your marketing materials, such as on your flyers, brochures, or signs. Others can then scan and snap a photo of the code using their smartphone’s QR code reader app, which is basically available on any phone. The code reader transcribes the code and then instantly sends the encoded materials and information to that person’s phone.

For example, say you had a QR code on your business card that contains all of your contact information. When a person takes a photo of that QR code using the app, she will instantly receive all of your contact information on her smartphone, never having to input a thing. Your contact information would automatically be added to her address book.

Admittedly, it’s hardly a must-have tool, but if you’re looking for a way to spice up your marketing, particularly among your more tech savvy prospects, you might try it out. It’s easy to make your own QR code too. Just Google “QR code generator,” and you’ll find plenty of vendors. You just plug in your URL or text and then you’ll instantly receive a code to use in your marketing. Or you can just go straight to Clikbrix to access a solution designed especially for real estate purposes.

Comments
  1. I agree mobile marketing is the way to go.

  2. Hi Melissa,

    Thank you very much for mentioning Clikbrix in your post. Obviously we agree that QR Codes are a perfect fit for the Real Estate Vertical.

    If possible, I wanted to add a few point that I think will help your readers out as they research a QR Code solution:

    1. A QR Code MUST point to a mobile website otherwise the user experience will be less than adequate. The mobile website should be built to work across platforms such as the iPhone, iPad, Blackberry and Android. The problem with the Free QR Code generators is just that – they are code generators but not Mobile Web or Turnkey Solution providers.

    Agents and Brokers should also consider finding a supplier that can help them differentiate their QR Codes by personalizing them with branding. This will help to set their codes apart from the others in the marketplace and immediately convey a sense a trust with the person who is being asked to scan the QR Code. You can see an example here – http://clikbrix.com/customize-your-qr-code

    Finally, QR Codes are truly a “Green” technology. Agents and Brokers can dramatically reduce the amount of printing they do by utilizing QR Codes to their fullest potential. Of course, this will allow the Agent to market themselves as a “Green” friendly marketer further differentiating themselves in order to attract new clientele.

    We are only at the beginning of QR Codes and the Mobile Web for Real Estate. Based on all of the blog posts that we have seen recently as well as the growth of our own Clikbrix solution we have no doubt that this will be a trend all Agents and Brokerages should keep an eye on in the near future.

    Thank you again for bringing awareness to this emerging space.

    Sincerely,

    Erik Goldhar
    Partner, Clikbrix.com

  3. The difference between my Qr Code tool and clikbrix is that my tool is a general one, it creates Qr Codes. Qr Codes can have links, email, data or contact information associated to them. It’s possible to build a native or web app that works across mobile phones that read the QrCode and display some tweaked info using it, just like clikbrix did.

  4. I have been aware of qr codes for two and only recently did i see my first couple here in australia , on the phonebook and on a bus ad / movie poster , i cant wait untilo they take off !

  5. I think these will really take off, they are the sort of thing I’d be really into if I was looking to buy a house. Right now I’m doing some research to figure out what the best system is!

  6. A very interesting post! I wanted to mention that users can generate QR codes as well as create and manage mobile landing pages all for free at http://www.qrgold.com

    This is a great way to experiement with the technology.

    We also offer white-label versions of the site that can be customized and branded for real estate use.

  7. DEATH TO FLYERS – Save the trees. Use QR codes

    I use goo.gl to create and track my QR codes

  8. Good post, Melissa. In my new brokerage, O’Neill Real Estate, we put QR codes on every For Sale sign. Each one points to the listing photos and video of the relevant property. I’ve even placed one on the back of my car, for the tailgaters!

    One other suggestion: use analytics to track usage. In my market (The Beach neighbourhood in Toronto, Canada), usage has been modest, however as smartphones become more prevalent, 2D barcode adoption will be inevitable.

  9. I’ve been using QR codes for a while now. You forgot to mention that you should put them on the bottom of all you brochures, as well as, on the yard sign. I have mine linked to my webpage on realestatelivetv.com where they can go right to the video of the house. Smartphones are becoming increasingly popular. QR codes are going to become an important add-on to marketing.
    Jennie Melvin
    CEO – RealEstateLiveTV.com

  10. this is too cool. Create a mini site for your listing, create a QR code – put it on your flyers and on your signs, heck put it on the front door, will be about 6 months and the grocery stores will have the consumer trained to point their phone and click and bingo . they are looking at all the house details and virtual tour standing on the front porch on their phone, before they even call you.

    too cool

  11. I’m hearing a lot about them and have used them. Not sure they’re ready for prime time. It’s nice to add on listing signs though.

  12. QR Codes are a great new tool, but merely one way of accessing mobile content… whether it be a listing, a mobile site, or an iPhone application. Finding a partner to help you develop mobile optimized content is just as important, if not moreso, than as how it is accessed.

    My firm, Barcoderealty.com, is one such provider of end-to-end solutions. Barcode Realty transforms your standard website into a mobile site, application, and QR linked listings to cover all options. We are linked directly to the MLS (via RETS compliant IDX providers), and design custom web applications that incorporate: comprehensive mobile search capabilities, featured listings, directions to properties, realtor contact import, open house information, links to images/video tour, social networking, and an easy to use QR Code generation interface.

    By focusing on the industry, rather than the access options, Barcode Publicity provides comprehensive solutions for creating your complete mobile real estate profile.

    To learn more, please visit us at http://www.barcoderealty.com.

  13. We just developed a QR application for Zillow listings. The service is free. Once registered, you can enter the Zillow URL for any property, our application will generate the QR code, which you can post it on the “for sale” signs. Anyone with a smart phone can scan the code and check out property details.

    The application is at http://www.uptier.com. Any suggestions are welcome!

  14. QRrealtyTag

    Use our QRrealtyTag promo code realtor21 to get your free qrtag for life. Take your mobile real estate listing to the next level with your UNIQUE qrtag from qrRealtyTag.

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