By Katherine Tarbox, Senior Editor, REALTOR® Magazine
I was in Las Vegas last week attending the BlogWorld & New Media Expo 2010 to learn best practices about blogging and social media, and to figure out what really works and what truly is a waste of time. According to one respected voice, two commonly accepted tenets of blogging may fall into the latter category.
Experts in the blogging world have often preached two rules for the practice: blog often and make sure it’s filled with keywords. But social media expert Scott Stratten, author of the popular UnMarketing blog, says that following these rules may turn readers off.
Stratten opened the BlogWorld & New Media Expo 2010 with the charge that we should “blog awesome.” He believes that a blogger should only post when they are really passionate about the subject, because if it’s not good content, it won’t be shared. “No one is going to look at your blog and say ‘That was a mediocre post,’ but it’s so keyword-rich that I’m going to share it,” Stratten said.
In addition, viewers won’t come back if the content quality is mixed. If it takes a week, or if it takes a month even, Stratten believes that only content that excites, moves, and impacts the reader will be shared and will expand your sphere of influence. When the content is good, others will build links to your Web page, and that will help your SEO.
Blogging gets a mixed reaction from the real estate community. Experts say do it. Others ask, what’s the point? It’s hard for some practitioners to understand how making posts about the local market and your business will really bring more buyers.
Stay tuned for more posts and reports from the session “Is the Real Estate Blog Dead?”