By Brian Summerfield, Online Editor, REALTOR® Magazine
According to digital think tank L2, that is: The organization slotted the National Association of REALTORS® 11th in a “digital IQ” ranking of 100 public-sector organizations, including government bureaucracies, political parties, and not-for-profits, including professional associations. (Hat tip: SocialFish.) L2 expressly cited NAR’s “robust digital marketing,” video contests, and targeted microsites as rationales for the ranking.
L2 calculated the list by considering each organization’s approach to content and connections on its Web site, as well as digital, social, and mobile platforms. Its elevated placement of NAR puts us in the “Gifted” category of L2’s classification, which means we’re in the same league as organizations such as AARP, the Smithsonian Institution, and the U.S. Air Force. It also means we’re the highest-ranking professional association on the list (just one of the many ways you’re getting great returns for your $80 annual membership dues).
But we’re not ones to rest on our laurels. We’ve got exciting plans in the works that will help us contend for the elite “genius” category next year. So watch your back, NASA, PETA, and Democratic National Committee!