By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
When considering your Web presence, ask yourself this: Am I interacting with my client base?
If the answer is no, or not quite sure, here are eight tips from the International Builders’ Show Thursday morning session on unleashing the sales power of your Web site (presented by Scott Stroud of Builder Radio Media Network, Rick Storlie of New Home Sales Coach, and Erik Cofield of Buildtopia and Builder1440).
1.) Don’t pay a developer to run your Web site. Make the move to WordPress. You’ll save oodles of dollars, have the ability to update more frequently, and ensure more control over your site.
2.) Start blogging… A LOT! A blog is all about human interaction. Blog regularly and promote your posts via social media.
3.) Stumped on what to blog about? Three ideas: progress of a design or building project, interesting client stories or profiles, and community news or events.
4.) Use negative feedback as an opportunity to shine. If you receive a complaint or unflattering comment, “turn it into a positive,” says Stroud. Respond with an apology and outline a solution. Negative comments can be relevant.
5.) Keep your Web eyes and ears open. Read what people are talking about by searching blogs and Twitter – a great thermometer for your market.
6.) Don’t have time to blog? Hire a ghost writer. Provide them with a list of topic ideas to run with. But review posts to make sure the voice and brand are yours.
7.) Get engaged – local media included. Comment on other people’s blogs. Build a rapport. Find local journalists on Twitter, Facebook and blogs, and say, “Hi. I liked that article.” Chances are they’ll friend or follow you back.
8.) Focus on YouTube. Video is the most powerful Web tool today, said Stroud. Not only can it turn people into overnight stars, it can also be a major traffic driver to your site.