The digital camera, in one form or another, is one of the real estate professional’s essential tools. In our March Buyer’s Guide, we’ll be taking a fresh look at this ever-changing category, and we’d like to hear about what you’re using for image capture and why. Is your smartphone “good enough” for your photo needs? Do you also carry a compact camera or digital SLR? And what are you doing with those pictures, once taken: are they all destined for virtual tours online, or do you print some as well?
Share your thoughts on digital cameras with writer Mike Antoniak as he prepares this guide. Also, participate in the polls below to let us know what you consider before you purchase a new camera.
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When considering a new camera, there are three other details that are important to me. There must be little or no distortion or “fish bowl” effect. It must be very easy to upload photos to more than one computer. Additionally, I need a camera that can adjust to all kinds of light situations (cloudy, bright sun, low light, snow, etc.). A picture really does speak a thousand words, so excellent photos are critical to good marketing of my listings.
Be sure to look at http://www.photographyforrealesate.net and their excellent content. Larry Lorman’s site is an excellent clearing house for all things photography and real estate. There are discussions also about agents (like me) that are also semi-pro photographers and how to get to that level. For me, with rentals, the margin is so small, I had to get better photos as I couldn’t afford a pro. The real side benefit is that I found a real passion for photography when I travel!
Digital cameras can make or break a sale. I have seen some very poor photos of homes for sale and I can’t help but think, sometimes you have to invest a little to make a lot. Especially in real estate where nice photos can be the maker or breaker for you sale. Just my 2 cents!