By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS®
Mistakes. Everyone is bound to make them. (I have made more than a few of my own.)
When jumping into social media, many of the biggest gaffes people make are fueled by simple human nature. Here are some of the main ones:
We tend to obsess over numbers. More is always better, right? This attitude is especially true when it comes to how many friends, followers, and connections we have. There are even schemes to increase your follower counts by getting spambots to follow you. I believe less is more. Don’t waste your time trying to boost your numbers with meaningless connections.
Everyone likes to enjoy a day at the beach, or a round of golf. But think twice about bragging about how much fun you are having, especially in a down market. When your client’s house is not selling, or they are in limbo waiting for a short sale to go through, they won’t appreciate how much fun you are having. I think it’s fine to brag every so often, but make sure you have touched base with your clients before doing so.
As your influence online grows, it’s easy to get a big head. Don’t fall in lust with your newfound “power.” A great example is melting down online when airline X delays your flight or cable provider Y goes down. You are mad, and have a right to be. Yes, a customer service rep *might* see you and respond. But for everyone else, it looks like you are pulling a “don’t you know who I am?” crybaby rant.
“I sell more houses, so why is she the social media superstar in my market?” Honestly, if you sell more houses, why do you care? Don’t worry about what other agents are doing, and how much credit they are getting. Complaining about it or bashing that other agent looks petty.
Once you realize that someone will say something nice about anyone, every nice thing they say about you means less. Far too often, people become so consumed with trying to get everyone to like them that everyone begins to notice that’s all they do. One of Dale Carnegie’s secrets to success is to “give honest, sincere appreciation.” To me, that means giving praise when it’s truly deserved, not just to get them to like you.
Todd Carpenter, Managing Director of the Data Analytics Group at NAR
I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.