By Brian Summerfield, Online Editor, REALTOR® Magazine
Heather Elias is a social media and blogging whiz. Brian Copeland gets many of his clients through videos that highlight neighborhoods in his market. The Corcoran Group has effectively used geolocation apps to raise its business profile.
Does that mean you should be using Facebook, video, or location technologies to boost your business? Maybe — it depends on your own unique interests and skill sets, said Jeff Turner, president of Zeek Interactive, who presented at the MRIS Xplode conference in Silver Spring, Md., this morning.
Most real estate professionals have probably felt a bit overwhelmed at some point in the past decade by all the technology tools that have been introduced over that span. While they should be open to trying new things, they shouldn’t feel the need to do it all, Turner said.
“Marry the tech that works with your specific skill set,” he said. “That’s what will make you successful.”
For Elias, a journalism major, writing is a natural fit. And she uses it in a purposeful way, crafting effective Facebook posts to drive people from her profile on that social network to her blog. Why? Because she can convert them there.
“Is everyone going to succeed with Heather’s strategy? No, because you can’t write as well as she can,” Turner explained.
Instead of copying what other successful practitioners are doing, you should figure out what combination of solutions works for you (and it may not be a suite of cutting-edge tools), then throw yourself into it completely.
“You want to think bigger? Then start thinking smaller,” Turner said. “Find your unique place, do it consistently, and commit to it.”