By Katherine Tarbox, Senior Editor, REALTOR® Magazine
Have you ever looked at list of someone’s Twitter followers and wondered how did they get that many? It’s not uncommon for the average Joe to have upwards of a 1,000 followers. And while it’s more important to have an engaged audience than to have just thousands that ignore your tweets, a large Twitter following can’t hurt your business. “It’s no longer an option whether or not to be on social media,” said Katie Lance, social media director for Inman News, during Real Estate Connect at the Hilton San Francisco Union Square.
How do you get these followers? According to Lance, it’s pretty simple. “You need to develop a social media strategy and think about it for the long haul.” She recommends following at least 100 people a day for a month. Nine out of 10 times the person will reciprocate and follow you back. Who should you follow? People that are experts in your local community, your clients, and your clients’ friends. Since real estate is local, your Twitter base should show that you’re a local expert.
After you’ve dramatically grown that base, Lance recommends going into a maintenance mode and following 10 to 12 new followers a day. And by the end of the year you may just have thousands of followers.