Is NextDoor a Ground-Floor Opportunity to ‘Own’ Your Neighborhood?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS®

It sometimes feels like a new social network launches every day. For the most part, I don’t see the advantage to most of them. However, one occasionally comes along that has immediately apparent benefits.

As a real estate professional, the most important connections you can make are with local people who can realistically refer business to you or become clients themselves. Consequently, I think NextDoor, a social network that lets you connect with somewhere between 50 and 2,000 households close to your own residence, might be worth a shot. It’s a social network for a real estate pro’s base of probable clients and referrers.

After a yearlong pilot program, the network launched to the public this week. Will it take off? Maybe not. But they have substantial venture capital funding and people like Zillow’s Rich Barton on their board. It’s got a chance.

If you join now, you will likely be the first in your community. You may even be able to draw the borders of your neighborhood and become an “ambassador” for the network. The potential upside of this network is great enough to take a chance on, so check it out.

Todd Carpenter

Todd Carpenter, Managing Director of the Data Analytics Group at NAR I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.

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Comments
  1. gigi aharoni

    i think this sounds like an excellent idea. i’d like to use NextDoor as a way to get to know others, like myself, who all have businesses on the same industrial block in our neighborhood.

  2. From what I can tell it looks like it works great in a city environment. Might be a little tougher in a rural area. But I am willing to check into it a little deeper.
    Thank you for the post.

  3. Sounds like a great idea and would work great in our master planned community.

  4. The area I live in is natural-disaster prone (there are also pet disappearances due to coyotes) and this could be an additional resource for coordinating support services -and parties!- among neighbors. Thanks for the info.

  5. How would this be different than a neighborhood Facebook fan page or group? And with so many established neighborhood Facebook fan pages/groups, will a neighbor want to join another neighborhood network?

  6. Todd,

    Great post! I looked into this and have already started a NextDoor.com virtual neighborhood. We live in a somewhat rural area on a lake – I just “drew” a boundary around the area/streets that I wanted to define as my neighbood. It works great. Can’t share the neighborhood because it’s private and only available to those that actually live in the area. They have to join on an invitation. All the details are on the website. It works. See my blog post for for experience with this:
    NextDoor.com Neighborhood at Lake Murray (S.C.)

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