By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS®
It sometimes feels like a new social network launches every day. For the most part, I don’t see the advantage to most of them. However, one occasionally comes along that has immediately apparent benefits.
As a real estate professional, the most important connections you can make are with local people who can realistically refer business to you or become clients themselves. Consequently, I think NextDoor, a social network that lets you connect with somewhere between 50 and 2,000 households close to your own residence, might be worth a shot. It’s a social network for a real estate pro’s base of probable clients and referrers.
After a yearlong pilot program, the network launched to the public this week. Will it take off? Maybe not. But they have substantial venture capital funding and people like Zillow’s Rich Barton on their board. It’s got a chance.
If you join now, you will likely be the first in your community. You may even be able to draw the borders of your neighborhood and become an “ambassador” for the network. The potential upside of this network is great enough to take a chance on, so check it out.
Todd Carpenter, Managing Director of the Data Analytics Group at NAR
I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.