There’s no better way to learn about new trends, strategies and tools then to immerse yourself in a live conference. Like many of you, I learned a lot at this month’s REALTORS® Conference & Expo. But learning and implementing are two different things and the longer you wait to implement what you’ve learned, the less likely you ever will. Here are some of the things I implemented this week after learning about them at the conference:
- I subscribed to Which Test Won. This site was referenced by Kelley Koehler as a great resource for learning more about A/B testing and what makes a web surfer more likely to convert into a client.
- I downloaded DocuSign Ink. A great new free app that allows me to digitally sign almost any contract. Thanks to Shannon King for presenting this app.
- I downloaded and started experimenting with Twenty Eleven. I learned about this free theme for WordPress during Steve Zehngut’s presentation on responsive web design. The theme reconfigures itself as the screen size shrinks, making it far easier to read and navigate via a mobile phone. I think this would be a great theme for for building cheap single property websites.
- I signed up for Local Mind. Hat tip to Chris Smith for this one. It ties in your Foursquare, Twitter, and Facebook accounts to allow you to find out what’s happening at local venues. I’m still experimenting with it, but I think it has some cool potential for real estate agents.
I still have more stuff I want to implement in my Wunderlist app. With the holiday weekend approaching, I plan to check at least a few more things off that list. How about you? What do you plan to implement this weekend?
Todd Carpenter, Senior Manager of Industry Engagement at Trulia Previously the Director of Digital Engagement for The National Association of REALTORS®, overseeing the association’s communication strategy on its social media channels. He's also been a real estate and mortgage professional since 1992 and created the first broker-focused mortgage blog in 2005. Todd is an industry pioneer in leveraging the social web.