Exactly How Do You Create Viral Content?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine

You’ve probably heard it said more than once, “You need to create viral content in order to bring more traffic to your site.” But that’s really easier said than done, as the videos that get spread across the net seem to have a je ne sais quoi about them and there isn’t just one formula to ensure that your followers will press the share button or send the information in an e-mail. While often these videos can seem like just a good laugh, they do bring about brand awareness. If you want to promote that your office is fun to work with, these videos do the job.

“Don’t try and reinvent the wheel,” says Steve Curran, founder and chief creative officer at Pod Design, at the Social Media Summit held this week in Las Vegas. Instead of trying to start from scratch, Curran suggests looking at what videos are already viral and playing off of that.

Here are two good examples of that:

Last year NP Dodge Real Estate out of Omaha, Neb., put their own twist on lip-syncing to a popular song while shooting the video in what appears to be a continuous stream. The video went viral and earned 8,700 views. More importantly, it showed that NP Dodge is an entertaining group to work with.

You’ve probably seen these catchy videos that highlight what people in different cities or occupations say. Brian Copeland, ABR, CRS, a broker with Village Real Estate Services in Nashville, Tenn., and Maura Neill, ABR, CRS, a real estate pro in Atlanta, put a real estate twist on this. In the past two weeks, their video already more than 13,000 views.

  1. Hi, Katherine! Thanks for featuring our video! We actually only posted it on Monday night, so it’s had 13,000+ views in less than 4 days (not two weeks)! I know we’re pretty amazed and we’ve loved the reactions from our friends and fellow REALTORS! Thanks again! ~Maura

  2. I was browsing blogs and found this video about Sh*t Realtors say on another blog. This simply says how viral it became.

  3. This is a great post. This is what we all bloggers need; viral content and new approaches to make people want to read or watch it.

  4. Maura,
    Loved your video, looks like a very fun office. We are at the Jersey Shore
    we love to mix fun with the stresses of our business…..Keep up the great work,

  5. Sh*t Real Estate Agents Say is so funny because it is reality. Phrases we use all the time and when said back to back are definitely hilarious! Loved it!

    Sally Morris

  6. Funny video. I’m LOLing the whole time I’m watching

  7. Good advice. Looking to others who have been successful is always a good way to get inspiration.