By Katherine Tarbox, Senior Editor, REALTOR® Magazine
You’ve probably heard it said more than once, “You need to create viral content in order to bring more traffic to your site.” But that’s really easier said than done, as the videos that get spread across the net seem to have a je ne sais quoi about them and there isn’t just one formula to ensure that your followers will press the share button or send the information in an e-mail. While often these videos can seem like just a good laugh, they do bring about brand awareness. If you want to promote that your office is fun to work with, these videos do the job.
“Don’t try and reinvent the wheel,” says Steve Curran, founder and chief creative officer at Pod Design, at the Social Media Summit held this week in Las Vegas. Instead of trying to start from scratch, Curran suggests looking at what videos are already viral and playing off of that.
Here are two good examples of that:
Last year NP Dodge Real Estate out of Omaha, Neb., put their own twist on lip-syncing to a popular song while shooting the video in what appears to be a continuous stream. The video went viral and earned 8,700 views. More importantly, it showed that NP Dodge is an entertaining group to work with.
You’ve probably seen these catchy videos that highlight what people in different cities or occupations say. Brian Copeland, ABR, CRS, a broker with Village Real Estate Services in Nashville, Tenn., and Maura Neill, ABR, CRS, a real estate pro in Atlanta, put a real estate twist on this. In the past two weeks, their video already more than 13,000 views.