The big story in the blogosphere this week is that Facebook has released Timeline for business pages. Blogs will be written, tweets will be made, and I wouldn’t be surprised if there were a few webinars in the works. All of this is great. But just remember one thing;
I wrote that post two years ago when the latest shiny object was that everyone needed to have a custom landing tab for their Facebook business page. Since then, many crazes have come and gone. Quora, QR Codes, Empire Avenue … the list goes on. Some of these shiny objects are just plain fun, and it’s okay to play, just don’t call it work. But too often, I see real estate agents spending way to much time chasing the latest shiny object for their business.
This week we are obsessed with Facebook again. The question at the heart of all the chatter: How are we going to take advantage of all these new features? If you have a business page, you probably should take a look at what has changed. But just like two years ago, the real issue is the business strategy behind your online efforts. Have you been spending your time trying to learn how to master the latest shiny object before you’ve even determined why you need to? Are you focused on pinning or winning?
Todd Carpenter, Managing Director of the Data Analytics Group at NAR
I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.