Information for Your Business, Organized Intuitively

A webinar on Thursday, March 8, will walk you through the new My. Realtor.org, which will be replacing REALTOR.org.

There’s a wealth of information that can be of value to you in your real estate business on Realtor.org, but finding it isn’t always easy. We’re hoping that will change soon. A new version of the website will be launching soon and the goal of the change is to make it more intuitive for you to use.

Organizing information in the best possible way is the challenge of all websites. That challenge becomes especially important when you have so much information, as Realtor.org does.

There are tens of thousands of pages of information on the site, much of it valuable to your business. But knowing what’s there and how to access it can be a challenge, in part because the information has been organized along traditional lines. If NAR’s Research division produces a report on what buyers and sellers want in a home and in a real estate professional, for example, that report typically is accessible on the Research division’s portion of the website and also on the site’s online store.

If you know that NAR’s Research division produced the report or that it’s available for sale, then you might go directly to the Research portion of the site or to the store to get the report.

But if you had only a vague idea that the report’s available and you don’t know who produced it, or whether it’s available for sale, finding the report wouldn’t necessarily be that easy.

It’s one of the goals of the revamping of the website that finding information like that will be a little easier, because the site content will be organized by topic, not by the division that produced it. So, if you heard NAR has a report that has data on what buyers and sellers want in a home and in a real estate professional, you could just go to the home page and in the search box simply ask, “What do buyers and sellers want?” and the report should come up high on the list.

The goal is also to enable you to customize the information that’s showcased on the site. So, once you log in, you can pick what topics you’re most interested in, and the site’s home page will reflect that. Of course, important news will remain at the top of the page, too, because NAR, as your association, needs to keep you informed of important developments as they happen.

To learn more about these changes and also how you can provide input while these changes are being made, attend a webinar we’re hosting Thursday, March 8, at 3 p.m. Eastern Time. It’s free, lasts about an hour, and you can send in questions during the event. There will probably only be time for a few questions to be answered, but all of the questions will be recorded, so the developers who are making the site changes will know what’s not clear to you. And that’s valuable as they complete the site revamping.

Speakers will be the web specialists who are overseeing the site changes.

Register for the webinar now.

Robert Freedman

Robert Freedman is director of multimedia communications for the NATIONAL ASSOCIATION OF REALTORS®. He can be reached at rfreedman@realtors.org.

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Comments
  1. Thank you! I agree about the info but never have time to sort through it.

  2. It’s one thing to have a bunch of information; it’s another to make it accessible and easy to find. And it’s yet another thing to make the user experience enjoyable, so finding that information is not only easy but fun. That’s where you should be ultimately aiming at, IMO.

  3. When people buy or sell their property, they might think they can do it on their own without a realtor but I think it wouldn’t be a smart move. It will always in your favor if you will consult some professionals or check on related websites.

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