By Wendy Cole, Managing Editor, REALTOR® Magazine
Is it an art show or an open house? Brett Bender, a sales associate with Prudential Fox and Roach in Philadelphia, has decided that his listing for a 4,000 sq ft. single-family home in the City of Brotherly Love can do double-duty. Bender, who is also an artist, is taking advantage of the big marketing push behind the REALTOR® Nationwide Open House this weekend, April 28 and 29, to “stage the walls” of the unfurnished home with dozens of his journal drawings and paintings. He’s using Facebook to spread the word about the art reception he’s holding in the house on Sunday, and hopes the event will generate buzz for both the property and his evocative creative work.
REALTORS® and real estate associations across the country and worldwide hold thousands of open houses in their communities as part of the event, which is intended to give a boost to the spring buying season. Practitioners should keep in mind that nearly half of all home buyers visit open houses during their home search, according to the 2011 Profile of Home Buyers and Sellers survey conducted by the National Association of REALTORS®. And the extra atttention this weekend, along with record home affordability, could well bring a notable foot traffic boost to homes on the market.
What other distinctive ideas are you incorporating into open houses this weekend?