An Artful Open House

Bender’s own artwork will be on display at his open house in Philadelphia

By Wendy Cole, Managing Editor, REALTOR® Magazine

Is it an art show or an open house?  Brett Bender, a sales associate with Prudential Fox and Roach in Philadelphia, has decided that his listing for a 4,000 sq ft. single-family home in the City of Brotherly Love can do double-duty. Bender, who is also an artist, is taking advantage of the big marketing push behind the REALTOR® Nationwide Open House this weekend, April 28 and 29, to “stage the walls”  of the unfurnished home with dozens of his journal drawings and paintings. He’s using Facebook to spread the word about the art reception he’s holding in the house on Sunday, and hopes the event will generate buzz for both the property and his evocative creative work.

REALTORS® and real estate associations across the country and worldwide hold thousands of open houses in their communities as part of the event, which is intended to give a boost to the spring buying season.  Practitioners should keep in mind that nearly half of  all home buyers visit open houses during their home search, according to the 2011 Profile of Home Buyers and Sellers survey conducted by the National Association of REALTORS®. And the extra atttention this weekend, along with  record home affordability, could well bring a notable foot traffic boost to homes on the market.

What other distinctive ideas are you incorporating into open houses this weekend?

Wendy Cole

Wendy Cole is the Editor of REALTOR® Magazine.

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  1. Patricia Wangsness

    Hello Wendy. I’ve been doing “Artful Open House ™ for a couple of years now. They are very successful and the last one was directly responsible for producing an offer. I have another “event open house” I’d love to tell you about if you are interested.

  2. What a great way to draw interest visually on-line, the shoppers first stop. This NOWH I teame up with the developers of mls assistant to build a free, interactive open house portal-

    I wanted to create a solution that not only publishes the walk through times , but allows the consumer to walk through the listing virtually in advance, during, and after the physical event.

    The site features both free posting and virtual listing tour creation with content support for the trade groups Public Awareness Campaign.

  3. These kinds of out-of-the-box ideas are not only fresh and innovative but can serve to create a warmer and more engaging environment at the open house. I would compliment mine with some wine and cheese!

  4. What a wonderful idea!

    Patricia, I would love to hear about your other event ideas if you don’t mind sharing.
    Thank You!