You’ve been hearing a lot about NAR’s Home Ownership Matters campaign over the last year and a half. It’s all about letting lawmakers and policymakers in Washington know that home ownership is a bedrock value of our country and any reforms to stop problems like the toxic loan practices that upended the market four years ago actually fix the problem and don’t hurt home ownership.
But did you know there’s also a business-boosting side to the Home Ownership Matters campaign?
For the last 18 months, NAR has been commissioning research and compiling articles, studies, and other material that show just how valuable home ownership is to our country, both financially and in terms of household, neighborhood, community, and national stability.
All these resources add up to a library of information that you can use to be the go-to person for your customers and clients who are concerned about what impact Washington actions will have on their home or on home ownership in general.
By sharing with households research showing just how valuable home ownership is, you’re helping them take their future into their own hands. And you can expect that to translate into an appreciation for all the information you provide and for all that you do.
The 4-minute video above with REALTOR® Magazine Online Editor Brian Summerfield will give you a sense of just how much information is available for you to share with your customers and clients.