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REALTOR.com Expands With the Web

The Internet is ever-changing. We saw a reminder of that this week, when Google Chrome took the title of world’s most popular Web browser from Microsoft’s Internet Explorer.

REALTOR.com, the public listings site for REALTORS®, is regularly introducing improvements to keep up with the changes. Errol Samuelson, president of REALTOR.com, went through a few of the significant moves the Web site has made in the past year during his presentation to NAR’s Board of Directors Saturday during the Midyear Legislative Meetings & Trade Expo in Washington, D.C.

Mobile: REALTOR.com added a button to its popular mobile app that allows practitioners and consumers to find recently sold homes close to a selected property.

Social Media: REALTOR.com purchased SocialBios, which allows REALTORS to put customer testimonials on their REALTOR.com profiles, as well as syndicate those to Facebook. Also, REALTOR.com added a button that enables users to share property information on the new social network Pinterest. Samuelson said more than 100,000 property photos were shared on that network in the 24 days after the button had been created.

Technology Convergence: In an effort to reach more consumers, REALTOR.com is starting an on-demand television channel that is expected to reach about 50 million households.

Global Business: The site formally launched REALTOR.com/International, which permits users to post properties for sale overseas in multiple languages, at last year’s REALTORS Conference & Expo in Anaheim, Calif. In the past few months, REALTOR.com has seen 60 percent growth in international listings. Samuelson said the most popular language for property searches are Spanish and Chinese.

Brian Summerfield

Brian Summerfield is Manager of Business Development and Outreach for NAR Commercial and Global Services. He can be reached at bsummerfield@realtors.org.

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