Have you noticed how quickly your online conversations go into the ether once they’re finished? You might remember that one of your friends had a brilliant idea about how to convert first-time buyers or a witty comment on the latest Fed pronouncement, but retracing that message involves scrolling through old posts—a tedious, time-sucking pursuit.
On Thursday, at Real Estate Connect in New York, real estate tech bloggers Chris Smith and Jimmy Mackin will announce a solution—a way to tag, track, and search Facebook conversations. The new tool, Curaytor, plugs Facebook’s Group API into a WordPress backend, making conversations in groups searchable. Setting aside my personal bias against creative spellings, Curaytor looks to be a neat tool for getting at the best content in Facebook groups you’re following.
As proof of concept, Smith and Mackin have started with content from open real estate groups like Michael McClure’s Raise the Bar in Real Estate discussion. With Facebook groups that are tracked in Curaytor, anyone can quickly see what others are saying or view content from the discussion by topic. Smith says open Facebook groups were the ideal place to start with curating online discussions because Facebook has become the online water cooler with 1 million new status updates posted every minute. Eventually, he says, Curaytor could include conversations from other forums, such as Twitter and Google+. Unlike Google search, for example, Curaytor searches what your friends and colleagues are saying about the latest gadgets, business strategies, and news.
Currently, the site doesn’t pull in an individual’s groups, only the open groups that Curaytor has added, so for now at least, everyone who goes to the site sees the same information.
The launch of Curaytor was in some ways tempered by Facebook’s own announcement yesterday of Graph Search, a technology that lets you search friends’ activities on Facebook. (Here’s a CNNMoney article on Graph Search). What the Facebook tool seems to lack, however, is the curation part. Curaytor promises to organize social conversations in real time so that you can view them in categories like trending, popular, and recent. Using WordPress enables Curaytor to tag posts and populate a “Staff Picks” feature. You can search Curaytor by keyword, user profile picture, company name, or news source.
And while Smith and Mackin are focused on the real estate market today, there’s no reason Curaytor couldn’t be used to track and search conversations on any topic that’s actively discussed on Facebook, Smith says.
Stacey is vice president of business-to-business communications for the National Association of REALTORS®, overseeing the association's key communications with NAR members and REALTOR® association executives.