NAR_grey_logo-01

7 Business Tips for Real Estate Pros

This morning, the REALTOR® Magazine team hosted Dallas-based broker-agent Rogers Healy, who was in town as guest editor of our March/April issue. Healy, a 2009 30 Under 30 honoree and regular online columnist for the magazine, offered up the following timeless tips for real estate practitioners:

  1. When it comes to new marketing, start small and start free: This ranges from referrals to social media.
  2. Write down your business goals. Additionally, keep them in a place where you’ll see them a lot.
  3. If you can sell yourself, your experience level doesn’t matter.
  4. Have sense of urgency around what you do: People who are successful are always, always busy.
  5. Get help on the things you don’t know. There are experts in other areas–accounting, mortgage lending, and titles, to name a few–who can help you out. Find them and build solid, mutually-beneficial relationships.
  6. Keep a positive attitude: No one’s going to buy something from a salesperson who hates life.
  7. “Bank” your emotions, good and bad. The wheel of fate takes you up and down throughout your career and your life. The worst of times, like the best, are always passing away. The key is to find a positive personal state for any business environment.

Brian Summerfield

Brian Summerfield is Manager of Business Development and Outreach for NAR Commercial and Global Services. He can be reached at bsummerfield@realtors.org.

More Posts

Comments
  1. Bern Lefson

    These points apply to many industry sectors. With respect to resources to make use of let me point out SCORE. This organization provides free consultation by industry experienced volunteers. SCORE has 13,000 such volunteers across the nation. The North Coast Chapter is located in Santa Rosa.

  2. I like your statement about finding a positive personal state for any business environment. I believe that above all, this is the most important concept to take from this article because without positive thinking you won’t get far.

  3. Great Article. This really resonated with me as I am a form believer in positive thinking and energy. Without either you are setting up for failure. Thank you for sharing.

  4. JC

    Good reminders! I’d like to mention that regarding #1, creating your own (web) content about your local market, local attractions, events, hot-spots, etc. is also free. It’s also a good way to help clients — and attract them with local, curated content.

  5. Some great tips for anyone starting in a new field, but especially those in Real Estate. Thanks for the post!

  6. Nice tips for all Beginners ..thanks for sharing

  7. Good tips for us. thanks for the post.

  8. Susan

    From someone who has been hurt badly by our local real estate market, yet am still in the market, all 7 points are 100% right on. Love Brian’s positive, upbeat approach!

  9. Dee Dee

    Going through a tough change, this was the boost I needed to look up and get back to what I knew to work!

  10. Great tips…especially like the one about a “positive attitiude”! That can take you a long way.

  11. I appreciate the info you have provided in this article. I am a Real Estate Agent and will surely make a note your points. Great tips for me.Thanks a lot.

  12. Hey there! Do you know if they make any plugins to safeguard against hackers?

    I’m kinda paranoid about losing everything I’ve worked hard on.
    Any recommendations?

  13. These are great tips, I would only add that it is wise to specialize in some area of real estate. This will cut down on advertising expenses and help establish you as an expert. It’s one of the hardest decisions to make for most realtors but for the ones who do it, it makes all the difference.

  14. Get help on the things you don’t know. There are experts in other areas–accounting, mortgage lending, and titles, to name a few–who can help you out. Find them and build solid, mutually-beneficial relationships.

  15. Write down your business goals. Additionally, keep them in a place where you’ll see them a lot. thanks to share it..

  16. How about this for #8: Find a niche and be the best you can be in that area. You do your clients a disservice if you are one of those “jack of all trades master of none” types.

ADD YOUR COMMENT