So you know those powerhouse agents that are closing millions of dollars in deals every year? Well, a lot of them are in markets like Beverly Hills, Calif., or New York City, where one transaction can be worth $5 million or $10 million. But most agents are in smaller markets, where the average dollar amount of a transaction is a heck of a lot lower than that. So how do you reach those same results when you’re not in a big market?
No. 1: Don’t be lazy.
But, more importantly, No. 2: Develop your own system of generating leads that goes far beyond technology by targeting the areas of your market that no other agent is. That’s the advice of Buddy Blake, broker and co-founder of RE/MAX Essential in Wilmington, N.C.
This week, SuperAgentsLive.com founder Toby Salgado sits down with Blake — whose company does 200 to 400 units a year in a small market with a low average sales price — to find out how he can still rise to the ranks of biggest-earning agents while working a small market. (Blake says that he gets leads 5 years in advance of their actual move!)
In the podcast below, you’ll learn, among other things:
How to get 500 to 1,000 leads a month
How to spot the newest trends in your market and how to capitalize on them
Why you should go after areas in town nobody else is targeting
Why you should begin building your own brand
Why you should pretend you are a buyer and find out which team in your market is killing it
Toby Salgado is a serial entrepreneur and has built multiple high-seven-figure companies in technology, finance, and real estate. His latest project is Super Agents Live, where he interviews the top-producing real estate agents, coaches, authors, and influential voices in real estate. All of the interviews are free; find them at www.superagentslive.com.