Your Marketing Budget Should Be $0



“You absolutely do not need to spend money in this business to make money,” says Joshua Smith, an agent with RE/MAX Professionals in Surprise, Ariz. He would know: In his first year in real estate, he did 48 transactions without spending a dime on marketing. That’s the kind of wherewithal that landed him on REALTOR® Magazine’s 30 Under 30 list in 2011, as well as on The Wall Street Journal’s REAL Trends list of the top 1,000 agents in the country.

So how on earth can you do so many transactions without spending anything on marketing? Listen to Smith’s story in the podcast below with founder Toby Sagado.

In the podcast, you’ll learn, among other things:

  • Why you should never get comfortable with your business
  • Why you should be a prospecting machine
  • Why you should know your numbers and truck everything to build a predictable business
  • Why you should have your scripts down
  • Why you should dig in and do lead-source analysis

Toby Salgado

Toby Salgado is a serial entrepreneur and has built multiple high-seven-figure companies in technology, finance, and real estate. His latest project is Super Agents Live, where he interviews the top-producing real estate agents, coaches, authors, and influential voices in real estate. All of the interviews are free; find them at

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  1. Very informative interview! Love hearing the stories of other agents that started in the times of market crashing. I survived and have been very blessed but now experiences new obstacles and this was very helpful! Not a prospective that I have heard before. Thank you for taking the time to share this info!

  2. I love to hear how others tackle getting leads. My first year I really focused on getting my website optimized and driving its use.

  3. Nice article … it helps newbees like me to re-think our spending