WSJ - http://online.wsj.com/home-page

In the Big Leagues

Many REALTORS® have been wondering what the News Corp purchase of Move Inc. will do for the visibility of realtor.com®. For those who aren’t online readers of The Wall Street Journal, here’s what it means in black and white: an all-important spot in the newspaper’s site navigation. Looking at today’s tumultuous news, I spotted realtor.com® between links to WSJ Live (the Journal’s video news) and Barron’s. Although I just saw the link today, it has apparently been there since early December. The Wall Street Journal has 39 million digital readers per month, according the WSJ media kit. It remains to be seen how that placement will translate into traffic to realtor.com® — and, more importantly, leads for NAR members. Move’s new chief executive officer, Ryan O’Hara, takes the helm Jan. 1, and we hope to talk with him soon about his plans for building further on the News Corp-Move synergy.

WSJ - http://online.wsj.com/home-page

Stacey Moncrieff

Stacey is vice president of business-to-business communications for the National Association of REALTORS®, overseeing the association's key communications with NAR members and REALTOR® association executives.

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