Rupert Murdoch chats at Inman Connect in New York on Thursday.
Even billionaire media magnates sitting on the largest media empire the world has ever known have a sense of humor.
News Corp founder and executive chairman Rupert Murdoch took the stage at Real Estate Connect in New York on Thursday to explain why he chose to buy Move Inc., the operator of realtor.com®, over its chief rivals, Zillow and Trulia. He had plenty of good, substantive reasons. But there was one thing he said that sent the audience into an uproar of laughter and cheers.
Murdoch was saying that he believes in the power of the realtor.com® name to attract consumers away from its rivals because “we all know what ‘REALTOR®’ means.”
And then he quipped: “What the hell does ‘Zillow’ mean?”