No one’s going to come to my office first before going to a showing. They’re going to think I’m invading their privacy if I ask to make a copy of their photo ID. If I tell them to drive separately, they’re going to be offended.
Real estate professionals know they need to be extra cautious in the field, but many worry that putting strict safety measures in place will drive clients away. To help them explain to customers why these protocols are necessary, The National Association of REALTORS® has developed a video aimed at consumers that covers what to expect when meeting an agent for the first time.
The video looks at typical safety procedures not only during the first meeting but also during showings, vacant property tours, and when holding open houses. NAR plans to promote the video to state and local associations in hopes that they will encourage members to share it with their clients. It could be a great way to establish trust and break the ice with prospects. Watch the video above and share with your network.