Real estate experts at Inman Connect share their best tips and tricks of the trade.
Over the course of the Inman Connect conference, there have been a number of quotable soundbites from powerhouse speakers from across country. Of course, it’s hard to fit them all into the content we’ve been bringing you from the scene in New York, so here are eight quotes from the speakers meant to help you think about how to spin your business forward. Some of them are smart business tips, some pontificate about the future of technology, and others are simply inspirational.
I have 4.5 stars instead of 5, and people tell me that makes me look more believable and real.
–Jill Biggs, sales associate at Coldwell Banker in Hoboken, N.J., on why a bad customer review doesn’t necessarily impact your business negatively
We talked about Redfin and their value proposition and if they’re a threat to the market, and we found that talking about the disruptors demystifies them and allows us to focus on our own value proposition. We were able to create vocabulary around our core values.
–Thaddeus Wong, co-founder of @properties in Chicago, on how brokers can use competition to create culture in their companies
If there’s a piece of technology that’s so important to you, you probably shouldn’t rely on the vendor to offer the education. You want someone in your business who has used it and can educate from first-hand experience. Provide training at the agent’s level.
–John De Souza, president of Cressy & Everett Real Estate in South Bend, Ind.
It is impossible to be ready because ‘ready’ means you’re sure it’s going to work. You’re in the business of experimenting.
–Seth Godin, marketing expert and author, on how marketing to niche groups can net practitioners more business
There are a lot of lists out there about the top 250 agents and so on. A consumer can’t choose an agent based on just productivity. What agents need to do is go out and tell stories of their success. We too often just put a number out there.
–Sherry Chris, president and CEO of Better Homes and Gardens Real Estate
The narrower your niche gets, the more successful you become because those people feel like you were sent to serve them.
–Marguerite Giguere, sales associate at Windermere Real Estate in Tacoma, Wash.
When you say, ‘I’m too busy,’ that just means, ‘I don’t think that’s important enough for the time that I have.’
–Leigh Brown, ABR, CRS, broker-manager of RE/MAX Executive Realty in Concord, N.C., on why professionals should be more willing to help each other rather than criticize each others’ mistakes
Real estate is going to be profoundly affected by on-demand services. Your home becomes even more important in the on-demand era. It’s not just about delivering meals. It changes the home experience because how you travel and live changes dramatically.
–Kara Swisher, executive editor of technology news site Re/code, on what real estate can learn from services like Amazon Prime