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Bring 7,000 People to Your Showing — on Facebook Live

If you’re trying to figure out how Facebook Live can expand your marketing efforts, why not try using it to broadcast a showing of one of your listings? Real estate professionals are just beginning to explore Facebook’s livestreaming functionality as a way to better engage with their audience, though you should be aware of some of the security threats a live broadcast can pose. But we can safely say that Leigh Brown, ABR, CRS, broker-partner at RE/MAX Executive Realty in Charlotte, N.C., knocked it out of the park when she took her Facebook Live viewers on a tour of a foreclosure she’s selling.

It wasn’t just a video property tour — which, by the way, drew nearly 7,000 views. (That’s a lot of potential buyers!) Brown’s live broadcast served triple duty as an educational piece for what buyers should look for in foreclosures, a behind-the-scenes look at what her job is like, and a marketing tool for her listing. And, of course, there’s plenty of that trademark quick wit Brown has become known for industrywide.

“My plan is to be accessible and real — no big surprise there for anyone who knows me — and to make sure consumers get what they want, which is a glimpse into the world of real estate,” Brown says. “I won’t do Facebook Live on every house, just sporadically to keep [my social channels] from getting too repetitive. This house has a story, though, and pictures would not adequately tell it. It was also a chance to answer questions I had been receiving from prospects in a way that is honest and relatable.”

Brown says she received four offers on the home after her live showing, which aired July 6. The video above is a YouTube upload of Brown’s Facebook Live post, but here’s the original on her Facebook page.

Graham Wood

Graham Wood is a senior editor for REALTOR® Magazine. He can be reached at gwood@realtors.org.

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Comments
  1. Great article. I really enjoyed the subject

  2. Great article. I really enjoyed the subject.

  3. This is actually a great idea!
    New medias are always a way to catch people’s eyes – mostly because they’re “new”, and sometimes it won’t do anything for an agent’s business other than generating noise. But using this Facebook Live feature can actually be good for sales, and connect the agent with people of all ages and backgrounds!

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