10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories covering topics such as verbal missteps with clients, social media posts that could land you in hot water ethically, and underlying tensions between brokers and team leaders, among others. These 10 features were the most popular on our website in 2016; did they help you learn something about your business?

article17 Things You Shouldn’t Say to Clients
Sometimes, real estate agents’ tongues get ahead of their brains. Here are some client scenarios to approach with tact and diplomacy to keep your business relationship on track.

article25 Things Prospects Can’t Say No To
People instinctively turn you down when you offer them your service. Work in these phrases when communicating with prospects to get them to “yes” faster.

article3Social Media Posts That Get You In Trouble
It’s often misunderstood how the Code of Ethics extends to your online conduct. What you wouldn’t say or do in front of someone, you also shouldn’t do on social media.

article45 Things Every Real Estate Pro Should Fear
These wicked marketing tactics are nightmares for your business. Here’s how to avoid spooking clients and killing your future success.

article5Trends That’ll Influence Homes in 2016
Help your buyers and sellers learn what’s new on the residential front to meet their own needs as well as the desires of future buyers.

article5What Are Your Team Leaders Not Telling You?
Office dynamics can be tricky where sales teams are concerned. Team leaders offer brokers these thoughts on how to reduce frustrations.

article67 Sins of Personal Branding
Your personal brand influences how you want others to feel about you. If your photos, logos, and other elements aren’t executed right, it could harm your reputation.

article7Are You Too Nice For Your Own Good?
We’re taught to be kind to everyone, but that means keeping your guard down against potential predators. To stay safe, adapt your nature to a more dangerous world.

article86 Steps for New Agents to Succeed Long-Term
Do these things at the beginning of your career, and you’ll set yourself up to build a business that will last well into the future.

article9Do You Know Your Emoji Etiquette?
Emojis are becoming commonplace in professional communications, but know when they are and aren’t appropriate to use with your clients.

Graham Wood

Graham Wood is a senior editor for REALTOR® Magazine. He can be reached at gwood@realtors.org.

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  1. Thanks for listing the 10 most useful articles of 2016. What I learned (since you asked,) is when I want to learn a new language I’ll consider Emoji – but will only use it for family. I can explain to my kids a ray of sunlight caught my screen so the skull and crossbones mean nothing. A client?…not so much!