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Using Live Video to Build Your Real Estate Business

The rise of live video streaming technology on social media has given real estate professionals a powerful new way to promote listings, create brand awareness and attract business. Video platforms such as Facebook Live make it possible to show a property to potential buyers who might not be able to visit it in person, and they can help you connect with prospective clients you might not otherwise have a chance to meet. Learn more about using these tools to expand your reach in this video.

Sam Silverstein

Sam Silverstein is a writer-producer for the National Association of REALTORS®. He is based in Washington can be reached at

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  1. Using video can save a lot of time to both the buyer and seller. As realtors, we dont want to go and show a house to a potential buyer if the house is not in a neighborhood they (buyer) would live in. I find it more beneficial for all to shoot video of the area and then lead into the house, this gives as much as a realistic view as possible of the area, what the surrounding houses look like. This way when they come and see the house, they are not surprised. Saving us all time.