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Using Live Video to Build Your Real Estate Business

The rise of live video streaming technology on social media has given real estate professionals a powerful new way to promote listings, create brand awareness and attract business. Video platforms such as Facebook Live make it possible to show a property to potential buyers who might not be able to visit it in person, and they can help you connect with prospective clients you might not otherwise have a chance to meet. Learn more about using these tools to expand your reach in this video.

Sam Silverstein

Sam Silverstein is a writer-producer for the National Association of REALTORS®. He is based in Washington can be reached at ssilverstein@realtors.org.

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