Real estate professionals looking to outsell their competition are turning to 3-D and virtual reality technology to help them win listings, connect with home buyers —and close sales.
Among the options is an all-in-one media solution from Matterport that enables agents and brokers to create dynamic 3-D house tours with embedded video and audio, immersive virtual reality walkthroughs, high-resolution photography for print advertising, traditional 2-D floor plans, teaser videos, and more, from a single shoot. With Matterport’s easy-to-use technology, you can integrate 3-D and virtual reality technology into your marketing for the same cost of a traditional 2-D photo shoot, and in about the same amount of time. This means you can spend more time winning listings than generating marketing assets.
By combining traditional marketing techniques with sophisticated 3-D and virtual reality technology, Matterport has become an effective tool for real estate professionals. One RE/MAX agent improved her listing conversion rate from 60 percent to 95 percent, while another from Keller Williams hasn’t lost a listing since using Matterport’s technology to build listing presentations. An Alain Pinel broker says his agents are winning listings that might otherwise have gone to competitors by using 3-D tours in their listing presentations.
This technology does more than win listings. Matterport’s tool also helps sell houses and build your brand. You can share every digital asset created with the Matterport system quickly and easily across all of your online channels to reach buyers from anywhere. One RE/MAX agent said she used the system to sell two homes to remote buyers who never saw them, and reduced the amount of time it takes her properties to sell by 56 percent. You can use the tool yourself or connect with a service partner who can do the work for you.
You can learn more about using 3-D and virtual reality technology in your real estate business by viewing a webinar featuring Mark Tepper, vice president of Matterport, and Paul Grasshoff, a senior account manager for the company.
REALTOR® Magazine is promoting this webinar, but did not participate in the development of the content.
Source: Matterport, an immersive media technology company, contributed this post to let agents and brokers know about a webinar it’s sponsoring on how 3D and virtual reality technology can help them stand out.